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คณะบริหารธุรกิจ

School of
Business Administration

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สร้างเจ้าของธุรกิจยุคดิจิทัล
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ยุคดิจิทัล

Digital Marketing Program

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Dr. Sidanuch Kittiserikun

Educational qualification :

Doctorate : (Ph.D.) University of the Thai Chamber of Commerce
Master’s Degree: (M.A.) University of the Thai Chamber of Commerce
Bachelor’s Degree: (B.A.) University of the Thai Chamber of Commerce

Expertise

  1. Digital Marketing Strategy
  2. Social Media Marketing
  3. Brand Marketing Communication
  4. Seminar Marketing -Brand Management

Work experience

  1. Owner of Wiz Consultant – Salesperson, Seawild Company
  2. English tutor, Baan Khayyan Rian, teaching experience
  3. Lecturer, Faculty of Business Administration, Marketing Department, Suvarnabhumi Institute of Technology, 5 years

Award winning works

  1. Internation Journal of Early Childhood Special Education published 2022, Volume 1, Page 1390, in the SJR Q4 database.
  2. ANPOR-APCA Annual Conference “People’s opninions about the suicide phenomenon of prople in Thai Sociery” presented in 2020
  3. ANPOR-APCA Annual Conference “Recognition of the importance of corporate brand identity of Thai tourism entrepreneurs” presented in 2020
  4. ANPOR-APCA Annual Conference “The beliefs on the king of nagas along the greater mekong river” presented in 2020
  5. ANPOR-APCA Annual Conference “Perceived brand identity of the Heritage Hand-Woven silk of northeast of Thailand : A case of Khampun brand” presented in 2020 – Academic service project training “Documentary research and qualitative research” Mahachulalongkornrajavidyalaya University
  6. Training on the topic of “Research and Development (R&D) and Innovation Development in Educational Research”, Mahachulalongkornrajavidyalaya University
  7. Completed training course for beginners in broadcasting and television business announcers
    MCOT Public Company Limited
  8. Completed the intermediate level broadcasting and television announcer training course
    MCOT Public Company Limited
  9. Completed the Advanced Broadcasting and Television Announcer Training Course
    MCOT Public Company Limited

Experience as a lecturer:

  1. Academic seminar: Brand communication to reach the hearts of the elderly in 2021
  2. Academic seminar: Preparing for graceful aging in 2022. Topic: Lifestyle for graceful aging.

Experience as a qualified person:

  1. Validity assessment of questionnaire (IOC) of research on tourist behavior and tourism components that influence the development of tourist attractions in Chanthaburi Province
  2. Examining the validity of the questionnaire (IOC) of the research on online marketing strategies that influence the success of community enterprises in Chanthaburi Province
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Asst. Prof. Kingkaew Prorapiraksakul

Educational qualifications:

  1. Master of Business Administration (Marketing) 1996
  2. B.B.A. (Marketing) 1993

Expertise :

  1. Customer Journey Management
  2. Social Media Marketing
  3. Sales Management
  4. Marketing Channels Management

Work experience :

  1. Marketing Manager, Amornlert Property Co., Ltd.
  2. Sales Department, C. Amornphan Co., Ltd.

Academic works

  1. Outstanding Research Award in Marketing for the research on the comparison of the effectiveness of direct sales personnel on the level of role clarity, consistency, and role planning of sales representatives.
    From the presentation of academic work at the 1st National Academic Seminar and Presentation of Business and Economics Research, Faculty of Commerce, Burapha University, July 16, 2009

Experience as a lecturer:

  1. Speaker of the Business Incubator Center, Sripatum University, topic: Sales Techniques
  2. Lecturer, Sripathum University Book Center, Topic: Sales Techniques and Customer Service
  3. Speaker, Sales Management, Transportation Business, Pattaya Beach Bus Co., Ltd.

Experience as a qualified person:

  1. The experts considered the papers of the 17th National Academic Conference and the 7th International Academic Conference of Sripathum University 2022 on “Research and Innovation for Sustainable Development” on Thursday, October 27, 2022.
  2. Secretary’s Certificate, Presentation Room, 17th National Academic Conference and 7th International Academic Conference, Sripathum University, 2022, on “Research and Innovation for Sustainable Development” on Thursday, October 27, 2022
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Professor Chalakorn Udom-Ukrit

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Asst. Prof. Dr. Thirasan Sahasapas

position
2018 – Present : Advisor to the Prime Minister’s Policy Administration Office #PMDU
2017 – Present : Director of the Program #DNAbySPU.com
Faculty of Business Administration, Sripathum University
2014 – Present : CEO www.SodaPrintinG.com

educational record
2012-2016: Ph.D. in Philosophy in Public and Private Management, Faculty of Management Science, Silpakorn University
2014 : Certificate in “Social and Economic Networks: Models and Analysis” by Matthew O. Jackson Stanford University
2013 : Certificate in “Values Driven Marketing” by Prof. Philip Kotler Kellogg School of Management, Northwestern University

Honors
*Make The Difference #MTD101
Selected as one of the 101 most influential social media personalities in Thailand by makethedifference.org/mtd101 in 2014.
*”Petchphanich” Award for New Entrepreneurs
Organized by the Ministry of Commerce in 2015
*Outstanding Alumni Award, Educational Promotion Category
By Silpakorn University, 2017

Published research
2017: Guide to driving tourism development plans with Start Up, Ministry of Tourism and Sports
2016: Lanna Civilization Tourism: Strategic Proposals for Creative Tourism
2014: Social Media and the Political Communication Management of Thai Politicians

Book works
2018: Book #mottoTH vol.4 “I’ve lost but I’ve never given up”
2018 : Book #DNAjournal3 #TheGLITCH
2017 : Book #DNAjournal2 #itsyouYOU

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Teacher Worakanlaya Siripidet

Educational qualification :

College of Management, Mahidol University

Doctorate Degree: Sustainable Leadership (currently studying)
Faculty of Commerce and Accountancy, Chulalongkorn University

Master of Marketing (Retail Management)
Faculty of Letters, Silpakorn University

Bachelor of Arts: English (Second Class Honors)

Job position :

Position: Acting Head of Marketing Department
Faculty of Business Administration, Sripathum University

Current position: Lecturer, Digital Marketing Department
Faculty of Business Administration, Sripathum University

Expertise

  1. Customer Journey and Touch Point Creation
    Soft Skills Training for Leaders in Corporates, eg, leadership skill,
    Critical Thinking, Decision Making, Change Management and Communication.
  2. Design Thinking in Corporate & Design Thinking in Education
  3. Working experience in both retail and service businesses, consulting experience and
    Lectures for government and private sectors

Achievements and Awards

  1. Safety and Service Procedure, Qantas Airways Head Quarter, Sydney, Australia
  2. Design Thinking Boot Camp at Sripathum University, Bangkok
  3. DNA(Digital Network Advantage) Digital Marketing at Sripathum University, Bangkok
  4. LeaderofLearning, HarvardX(Online), Harvard Graduate School of Education, Harvard University,
    USA Corporate Innovative Boot Camp DesignThinking (d.school Stanford University) by RISE
    Accelerator Bangkok

 

Experience as a lecturer:

  1. Speaker lectures on developing the potential of digital tourism entrepreneurs, Empowering Tech Tourism, Tourism Authority of Thailand
  2. Lecturer, Creativity for Work Development, Office of the Permanent Secretary, Ministry of Justice, Ministry of Justice, Lecturer, Understanding Customers
    and consumers of agricultural products, National Research Council of Thailand (NRCT)
  3. Lecturer SME Cluster: Effective Business Planning, Office of Small and Medium Enterprises Promotion (OSMEP)

Are You Ready To Start?

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