Digital Marketing Program – คณะบริหารธุรกิจ

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หลักสูตร

4

สาขาวิชา

2

กลุ่มวิชามุ่งเน้น

หลักสูตร

2 ปริญญา

รองรับอาชีพ

ยุคดิจิทัล

Digital Marketing Program

Dr. Sidanuch Kittiserikun

Educational qualification :

Doctorate : (Ph.D.) University of the Thai Chamber of Commerce
Master’s Degree: (M.A.) University of the Thai Chamber of Commerce
Bachelor’s Degree: (B.A.) University of the Thai Chamber of Commerce

Expertise

Digital Marketing Strategy

Social Media Marketing

Brand Marketing Communication

Seminar Marketing -Brand Management

Work experience

Owner of Wiz Consultant – Salesperson, Seawild Company

English tutor, Baan Khayyan Rian, teaching experience

Lecturer, Faculty of Business Administration, Marketing Department, Suvarnabhumi Institute of Technology, 5 years

Award winning works

Internation Journal of Early Childhood Special Education published 2022, Volume 1, Page 1390, in the SJR Q4 database.

ANPOR-APCA Annual Conference “People’s opninions about the suicide phenomenon of prople in Thai Sociery” presented in 2020

ANPOR-APCA Annual Conference “Recognition of the importance of corporate brand identity of Thai tourism entrepreneurs” presented in 2020

ANPOR-APCA Annual Conference “The beliefs on the king of nagas along the greater mekong river” presented in 2020

ANPOR-APCA Annual Conference “Perceived brand identity of the Heritage Hand-Woven silk of northeast of Thailand : A case of Khampun brand” presented in 2020 – Academic service project training “Documentary research and qualitative research” Mahachulalongkornrajavidyalaya University

Training on the topic of “Research and Development (R&D) and Innovation Development in Educational Research”, Mahachulalongkornrajavidyalaya University

Completed training course for beginners in broadcasting and television business announcers
MCOT Public Company Limited

Completed the intermediate level broadcasting and television announcer training course
MCOT Public Company Limited

Completed the Advanced Broadcasting and Television Announcer Training Course
MCOT Public Company Limited

Experience as a lecturer:

Academic seminar: Brand communication to reach the hearts of the elderly in 2021

Academic seminar: Preparing for graceful aging in 2022. Topic: Lifestyle for graceful aging.

Experience as a qualified person:

Validity assessment of questionnaire (IOC) of research on tourist behavior and tourism components that influence the development of tourist attractions in Chanthaburi Province

Examining the validity of the questionnaire (IOC) of the research on online marketing strategies that influence the success of community enterprises in Chanthaburi Province

Dr. Sira Satyapaisan

Educational qualification :

PhD : (DM) Business
Sripathum University

Master’s Degree: (MBA) Marketing and International Business
Dominican University, USA

Bachelor’s Degree: (B.Eng.) Engineering
King Mongkut’s University of Technology Thonburi

Expertise :

In terms of quality management, information system management and production management, with experience from working with the country’s leading company, Metro Systems Corporation Public Company Limited, in the position of System Engineer Manager and Section Manager Professional Service.

Work experience Position/Organization

Chairman of the Subcommittee on Student Development and Public Relations, Faculty of Business Administration, Sripatum University

Internal Quality Auditor according to the International Quality System Standard (ISO 9001), Sripathum University

Internal Quality Assessor of Higher Education Institutions of the Office of the Higher Education Commission

Consultant for government agency projects

Speaker experience

Guest speaker for the program “Tao Kae Noi” and the program “Logistics goes far with Tata”

Experience as a qualified person:

Qualified persons jointly consider, examine, and screen applications for the Outstanding Export Business Award.
(Prime Minister’s Export Award) 2017 and 2018

The experts considered the articles of the academic conference of the Private Higher Education Institutions Association of Thailand 2015.

Experts reviewed papers at the 2012 Industrial Engineering Network Academic Conference.
(IE NETWORK 2012 CONFERENCE)

Consultant for the project company to enhance the potential of high-value service businesses in fiscal year 2021
Professional Entrepreneur Development Course (Smart Professional Entrepreneur : DBD-SPE) and Course
Creating Creative Marketers (Advance Creative Marketeer : DBD-ACM)

The judging panel for the preliminary round of the Higher Education Business Innovation Contest Project for the 2016 academic year
Topic: Innovation for Startup Businesses, organized by the Private Higher Education Institutions Association of Thailand under Royal Patronage

Consultant for a company that provides logistics service management and freight forwarding services.
Road and logistics related businesses to meet management quality standards
Under the project to improve the quality of logistics service management in 2015 organized by the Department of Business Development

Consultant to the project company on management and planning of environmental governance system and participation
2014 Annual People’s Day of Thai Sukeno Nit Co., Ltd. organized by Prachinburi Provincial Industry

Consultant for Industrial Logistics Efficiency Improvement Project, Department of Industrial Promotion

Consultant to a company on a project to develop and enhance the reliability of industrial food products’ hygiene.
For export to Asian and European Union markets organized by the Logistics Department
Department of Primary Industries and Mining, Ministry of Industry

Examination Officer in the assessment of personal competence according to professional standards, under the Thai Freight Forwarding and Logistics Association

Teacher Worakanlaya Siripidet

Educational qualification :

College of Management, Mahidol University

Doctorate Degree: Sustainable Leadership (currently studying)
Faculty of Commerce and Accountancy, Chulalongkorn University

Master of Marketing (Retail Management)
Faculty of Letters, Silpakorn University

Bachelor of Arts: English (Second Class Honors)

Job position :

Position: Acting Head of Marketing Department
Faculty of Business Administration, Sripathum University

Current position: Lecturer, Digital Marketing Department
Faculty of Business Administration, Sripathum University

Expertise

Customer Journey and Touch Point Creation
Soft Skills Training for Leaders in Corporates, eg, leadership skill,
Critical Thinking, Decision Making, Change Management and Communication.

Design Thinking in Corporate & Design Thinking in Education

Working experience in both retail and service businesses, consulting experience and
Lectures for government and private sectors

Achievements and Awards

Safety and Service Procedure, Qantas Airways Head Quarter, Sydney, Australia

Design Thinking Boot Camp at Sripathum University, Bangkok

DNA(Digital Network Advantage) Digital Marketing at Sripathum University, Bangkok

LeaderofLearning, HarvardX(Online), Harvard Graduate School of Education, Harvard University,
USA Corporate Innovative Boot Camp DesignThinking (d.school Stanford University) by RISE
Accelerator Bangkok

Experience as a lecturer:

Speaker lectures on developing the potential of digital tourism entrepreneurs, Empowering Tech Tourism, Tourism Authority of Thailand

Lecturer, Creativity for Work Development, Office of the Permanent Secretary, Ministry of Justice, Ministry of Justice, Lecturer, Understanding Customers
and consumers of agricultural products, National Research Council of Thailand (NRCT)

Lecturer SME Cluster: Effective Business Planning, Office of Small and Medium Enterprises Promotion (OSMEP)

Asst. Prof. Kingkaew Prorapiraksakul

Educational qualifications:

Master of Business Administration (Marketing) 1996

B.B.A. (Marketing) 1993

Expertise :

Customer Journey Management

Social Media Marketing

Sales Management

Marketing Channels Management

Work experience :

Marketing Manager, Amornlert Property Co., Ltd.

Sales Department, C. Amornphan Co., Ltd.

Academic works

Outstanding Research Award in Marketing for the research on the comparison of the effectiveness of direct sales personnel on the level of role clarity, consistency, and role planning of sales representatives.
From the presentation of academic work at the 1st National Academic Seminar and Presentation of Business and Economics Research, Faculty of Commerce, Burapha University, July 16, 2009

Experience as a lecturer:

Speaker of the Business Incubator Center, Sripatum University, topic: Sales Techniques

Lecturer, Sripathum University Book Center, Topic: Sales Techniques and Customer Service

Speaker, Sales Management, Transportation Business, Pattaya Beach Bus Co., Ltd.

Experience as a qualified person:

The experts considered the papers of the 17th National Academic Conference and the 7th International Academic Conference of Sripathum University 2022 on “Research and Innovation for Sustainable Development” on Thursday, October 27, 2022.

Secretary’s Certificate, Presentation Room, 17th National Academic Conference and 7th International Academic Conference, Sripathum University, 2022, on “Research and Innovation for Sustainable Development” on Thursday, October 27, 2022

Asst. Prof. Dr. Thirasan Sahasapas

position
2018 – Present : Advisor to the Prime Minister’s Policy Administration Office #PMDU
2017 – Present : Director of the Program #DNAbySPU.com
Faculty of Business Administration, Sripathum University
2014 – Present : CEO www.SodaPrintinG.com

educational record
2012-2016: Ph.D. in Philosophy in Public and Private Management, Faculty of Management Science, Silpakorn University
2014 : Certificate in “Social and Economic Networks: Models and Analysis” by Matthew O. Jackson Stanford University
2013 : Certificate in “Values Driven Marketing” by Prof. Philip Kotler Kellogg School of Management, Northwestern University

Honors
*Make The Difference #MTD101
Selected as one of the 101 most influential social media personalities in Thailand by makethedifference.org/mtd101 in 2014.
*”Petchphanich” Award for New Entrepreneurs
Organized by the Ministry of Commerce in 2015
*Outstanding Alumni Award, Educational Promotion Category
By Silpakorn University, 2017

Published research
2017: Guide to driving tourism development plans with Start Up, Ministry of Tourism and Sports
2016: Lanna Civilization Tourism: Strategic Proposals for Creative Tourism
2014: Social Media and the Political Communication Management of Thai Politicians

Book works
2018: Book #mottoTH vol.4 “I’ve lost but I’ve never given up”
2018 : Book #DNAjournal3 #TheGLITCH
2017 : Book #DNAjournal2 #itsyouYOU

Professor Chalakorn Udom-Ukrit

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