Achievements and Awards

6. Things to know when promoting your website with Google Adwords By Assistant Professor Dr. Anupong Awiruttha The most popular advertising method for promoting websites is probably advertising on Google search based on the desired search terms. Website promotion can be done in 2 ways: SEO (Search Engine Optimization – free) and PPC (Pay Per Click or Adwords – there is a charge per click on a link). Now we will talk about the principles of advertising with Google Adwords,

Facebook Look alike By Assistant Professor Dr. Anupong Awiruttha Expanding your customer base on Facebook can help you send product or business information to these groups of people through Facebook Look alike. Facebook Look alike is a tool for shooting ads or shooting video posts to target groups. By letting Facebook help create groups of people who have similar characteristics to our database or our existing customer base, we create groups of people with similar behaviors, preferences, and target groups

“Business today is an era where just by imagining, technology can create it.” Mr. Jomthap Sitthipitaya, founder of EXZY Company Limited This is an era where imagination can create… When we think of something, if we want to make it into something, we have to talk to many people before we can create it. But now, just talking to a group called ‘Makers’ is enough. Mr. Jomthap Sitthipitaya, founder of EXZY Company Limited, owner of the cutting-edge work that was

Advance customs procedures prior to arrival of goods By Professor Busarin Chinkoettraphon, Faculty of Business Administration, International Trade Program It is a process that gives the right to importers to import goods from overseas by sea or air to submit import declarations and pay duties and taxes (if any) in advance before the ship/aircraft arrives at the port/airport that is a customs checkpoint. This will allow importers to receive goods immediately upon the ship’s arrival (in cases where inspection is

Work Smart in the Thailand 4.0 era By Dr. Kalyarat Thiradhanachaikun Lecturer, Department of Management, Faculty of Business Administration, Sripatum University Currently, Thailand has entered the Thailand 4.0 economic development model. The first model is Thailand 1.0, in which the government sector focuses on investment in the agricultural sector, such as vegetable farming, animal husbandry, and gardening. At that time, exports were only teak and tin. The next model was Thailand 2.0, which focused on light industry but turned to

China’s senior market: an opportunity to seize Teacher Suthinee Mongkol Head of the International Trade Department, Faculty of Business Administration, Sripatum University At present, China’s economy is growing rapidly, Chinese people’s income is rising, and living facilities are being developed, so the average life expectancy of Chinese people is increasing. The National Bureau of Statistics of China revealed that China has entered an aging society, with about 220 million people aged 60 and above, or about 20 percent of the

Understanding the behavior of Chinese millennial consumers Written by Raymond Lam Translated by Professor Thaniya Khanthahatthi Professor of International Trade Faculty of Business Administration, Sripathum University The behavior of Chinese millennial consumers is changing faster than any other market in the world. The rise of social media has played a major role in fueling this change. The Chinese market and its consumers are complex due to its size and large population, which means that Chinese consumers have different and varied

Salary adjustment!!! A happy story that is a headache Assistant Professor Dr. Prasit Sitthijiraphat Acting Head of Human Resource Management Branch   The request for a minimum wage increase has been a topic of discussion since mid-2017, until it was concluded in January 2018 that the increase would be between 5 and 22 baht, depending on the area, and would take effect on April 1, 2018. What wage administrators need to think about next is how to adjust the employees’

Since the outbreak of COVID19 in late 2019 and the situation has been getting worse, the virus has spread from China to countries around the world, including Thailand. This situation has caused the Thai government to announce various measures to control the spread of the disease. This situation has also caused many businesses to temporarily stop their operations or some to permanently close. For businesses that can still survive, they have to adapt and have new measures in their management,

Returning to work after the nationwide lockdown announcement has caused many to worry about the second wave of Covid-19 outbreak. However, there are still many businesses that are still unable to return to normal operations due to social distancing measures. As for businesses that have been able to return to operations, it has caused great concern for business owners and HR departments. This is because they have had to change their entire working style to prevent the spread of Covid-19.