Ravipa Akrajindanon and Anupong Avirutha
The Thai wellness industry is experiencing substantial growth, yet the dimensions of sustainability and inclusivity within this sector require closer scrutiny. This article explores the current state of sustainability practices and inclusivity in the Thai wellness industry. Employing qualitative research methods, it analyzes the challenges and opportunities for driving sustainable and inclusive growth in the Thai wellness sector. The findings suggest that while sustainability practices are gaining traction, the industry must do more to enhance inclusivity in wellness services, ensuring accessibility and affordability to a broader segment of the population. This article underscores the importance of aligning the wellness industry in Thailand with sustainability and inclusivity goals to promote both individual well-being and the well-being of the broader community.
