Voice Commerce – Warmart joins hands with Google to challenge Amazon: Who will survive this round? By Assistant Professor Dr. Anupong Awiruttha

It has truly begun to move and adapt to the digital business battlefield for the retail market. Walmart has announced a partnership with Google to launch Google Express, a delivery service to facilitate ordering products for customers (previously, Target, another major retailer in the United States, and Costco, a major wholesaler in the United States, have joined Google Express). This partnership with Google Express is considered the biggest adjustment since Walmart previously laid off its own employees and is a search for a way out and survival for the retail business that requires the use of innovation and technology in doing business.

Warmart will benefit from Google Express in ordering products through Google devices, namely Google Home (a major competitor of Alexa – Amazon Dash / Amazon Echo on the Amazon side), where customers can order products through this device at home without having to travel to the mall. Customers can access and select products from Walmart’s shelves online or even order products by voice, and the products ordered will be delivered to their homes. There will be free shipping if the order reaches the specified quantity according to the conditions.

This collaboration makes other retail businesses need to find strategies and ways to adapt in order to survive because the business world has completely changed. Doing business in the old way or even doing E-Commerce in the old way just on the Facebook website is no longer enough.

We will have to wait and see how much the company that is known as the leader in innovation, Google, and the leader in Logistic and Supply Chain, will be able to compete with Amazon, which has become a new player in the retail business (but is big and ready in every aspect, whether it is technology, Logistic and Supply Chain, and customer base).