Update Social Media Marketing Trends in 2021 by Asst. Prof. Sumet Santikul, Digital Marketing Program, Faculty of Business Administration, Sripatum University
Hello everyone, I believe that by now everyone should have seen that Social Media has played a very important role in our lives. And Social Media plays a very important role in marketing in this era.
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Today, I would like to update you on the use of Social Media Marketing in 2021.
1. Data will become more important and used more.
– After trying social media marketing for a while, the brand will have enough data to analyze and use to further develop marketing in various forms. And it will definitely be used more in 2021.
2. Social media marketing will be more measured.
– We will see more measurement of social media marketing results. Brands will expect more results from social media marketing than creating awareness. Brands will expect awareness from social media to be transformed in various forms.
3. Content is the King
– This year, we have seen a lot more content creation from brands on social media. In 2021, we will see brands placing more importance on content creation because good content has the power to communicate with consumers.
4. Reviews from real users are what brands want.
– We all know that there is no better advertising than Customer Voice and Brands should try to find ways to encourage customers to review/share their good experiences with their friends on Social Media.
5. TikTok will gain more attention
– After the TikTok app exploded last year, next year we will see more brands creating content on TikTok, and it will become another main channel that Brandd chooses to communicate with consumers.
How do you feel about the trend of Social Media Marketing? If you have any comments, please feel free to talk or give me some advice. I am very happy to have the opportunity to talk to everyone 🙂
