“Creating real digital marketers with all-around skills Answering the needs of the future job market”

Digital Marketing - Focus on Digital Commerce

Open the door to a new era of digital marketing. Learn how to use AI and Martech to create unlimited solutions. Prepare to be a leader in digital marketing with opportunities to build a career and earn income while studying.

Branch Highlights

Highlights of Digital Marketing – Focus on Digital Commerce

Learn modern digital marketing through learning activities that emphasize project-based learning and active learning, giving students the opportunity to create unlimited ideas and experiments, building potential and independence in solving real problems in the business world under expert and friendly instructors who are ready to advise and support students at every step of learning. The program also receives cooperation from the business sector, where students will learn through hands-on experience to advance towards the success of digital marketing with potential.

Tuition fees for Digital Marketing Influencer program

First semester fee

Influencer Marketing
40900
35,900 Tuition fees for the first academic year
  • Throughout the course (4 years) / 282,200 .-
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Loan Fund

Digital Marketing
60,000 บาท Characteristic 2 + Human*
  • High school graduate/Vocational Certificate/NFE graduate
  • Regular semester

Registration Payment

– Type 1 / Type 2 / Human Capital borrowers pay an initial 4,000 baht, the rest is a loan from the fund.
– Cash payers pay the first installment of 15,000 baht and pay the remaining amount by 30 April 2023.

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Course Structure

JOB MKT 2022 9 867 Banner Web Business4

Study plan

Course Code Course Name Credits
MKT301 Digital Communication and Marketing 3(3-0-6)
MKT468 Content Marketing 3(3-0-6)
OCM224 Content Creation and Storytelling via Online Media 3(2-2-5)
OCM391 Online Media Production using Smartphones 3(3-0-6)
OCM392 Online presenter and YouTuber 3(3-0-6)

Course Structure

R General Studies 30 credits
R Specialized subjects 92 credits
R Core Subject Group

43 credits

R major group 34 credits
R compulsory major group 28 credits
R Elective Major Group 6 credits
R Minor Group 15 credits

(3) Free elective courses, 6 credits

Degree Name

  • Thai language (full name) : Bachelor of Business Administration (Digital Marketing)
  • (Abbreviation): B.B.A. (Digital Marketing)
  • English (Full name): Bachelor of Business Administration (Digital Marketing)
  • (Abbreviation): BBA (Digital Marketing)

Duration of study: 3 and a half years course (regular semester)

Normal section
Study during office hours, Monday – Friday, 9:00 a.m. – 5:00 p.m.

CAREER PATH

  • Content Marketers
  • Online Advertising (Online Advertiser)
  • SEO Specialist
  • Marketing Analytics (Marketing Analyst)
  • Social Media Specialist
  • Digital Marketing Specialist
  • Etc.

Faculty

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Dr. Sidanuch Kittiserikun

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Asst. Prof. Kingkaew Prorapiraksakul

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Professor Chalakorn Udom-Ukrit

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Asst. Prof. Dr. Thirasan Sahasapas

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New things, highlights, differences

  • Provide opportunities for students to do real business through E-Commerce to create career opportunities for students to lay a foundation in business and real work.
  • Focus on modern curriculum in line with modern management approaches and organizational development to respond to the rapidly changing business environment, supporting the needs of the labor market both domestically and in the ASEAN region, with the most modern subject groups in the country.
  • There is an elective major subject “Salon Business Management” which has a teaching-learning format at Chalachol Academy throughout the semester.

SPU quota scholarship

Good scholarships that don't use TCAS scores
No interview, no portfolio submission required