DO YOU SEE THE BIG DATA?
By Assistant Professor Dr. Anupong Awiruttha
The Internet of Things and Big Data are hot topics in the technology world that many people talk about and have a great impact on business.
In fact, the two previous stories are not related at all.
Big data for analysis and planning
The Internet of Things is a device that connects to the Internet anywhere, anytime, on many devices.
But today, these devices are turning into data transmitters for businesses.
Businesses now have more data, can plan more, more in detail, access more customer insights, and it is also real-time.
Therefore, efficient data management is the key to controlling and making the most of the Internet of Things.
And the Internet of Things affects the movement and development into a Smart City, which is in line with the Digital Economy policy of the Thai government. But the scary thing is not the use of data, but it is…
The fact that computers or technology can learn by themselves
If you can’t imagine it, I recommend you watch Terminator 5.
(It’s really clear.)
The movie talks about Genesis.
It is the one that collects all the data through all the devices and processes it itself.
Give your own orders, make your own decisions
It’s called machine learning.
Artificial intelligence (AI) technology and data analytics.
Remember when we used pagers?
When NOKIA’s first GSM mobile phone in the world could send SMS in 1993, it had a disruptive effect on the pager industry. Finally in 2001, Motorola announced the end of the production of pagers as mass products, leaving only the Pager.
To provide services only to industries with very low production volumes.
Today, SMS or Bot Chat does not require people, does not require people to type, does not require people to send SMS.
Those machines will send us messages and answer our questions.
Anyone who uses an iPhone will know that SIRI answers what we ask.
Or Android is Google Now, you can order it to do anything on your phone, for example.
It’s very smart. For example, if we wake up and haven’t left the house yet, it will alert us that if we are 10 minutes late, there will be a traffic jam.
WOW…
If anyone hasn’t played it yet, feel free to ask.
Smart technology will change the way we shop
Make it convenient for customers and employees to access products, as well as easy to manage and find information on product properties and status (real-time). Prices can be adjusted up and down according to the situation of people visiting the website, when is it suitable for which promotion, etc.
IoT has led to rapid growth of Big Data analytics business.
The produced data, if filtered and analyzed, will create enormous value in terms of business planning in various dimensions. Therefore, it opens up new opportunities for new-generation start-ups, who will use IoT data to their advantage and change the way organizations think about management in the near future. We will see these start-ups presenting solutions to organizations in processing and storing data to benefit them in responding in the form of real-time IoT services.
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#Digital Business Management Program
#Faculty of Business Administration #SPU
