#INFOGRAPHIC EP.1 #DNAbySPU2
Increasing your ad spend with “images”
Advertisements that only contain articles or text are considered advertisements that are not very attractive to customers in the present era. Because the survey of netizens online shows that 94% will choose to watch more advertisements if the advertisement has beautiful images or other visual contents that are more than just text.
This almost double-digit percentage is a warning sign to those who are stuck in their advertising practices using text-only messages or articles to try to change to something that is more in line with the needs of modern people.
The latest survey results show that advertising that uses visual content will result in a great success for brands, whether it is through email marketing, social media or even creating content for advertising.
But creating compelling and engaging visual content is no easy feat, with nearly half (49%) of businesses reporting having only one content marketing employee, and a majority (75%) of marketers admitting their organization does not have an effective content creation process in place.
And the value of creating visual content is 7 times higher than general content.
It is clear that there is a survey that found that “images” help people understand information 60,000 times faster than text or letters.
While video is the content format that marketers consistently say gives the best ROI, 87% of successful content marketers produce and develop consistent and consistent content.
Source : https://goo.gl/uAaRh3 , https://goo.gl/jZZSXA
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Dr. Thirasan Sahasapas
Director of the #DNAbySPU program
Faculty of Business Administration
Sripathum University