“Creating real digital marketers with all-around skills Answering the needs of the future job market”

Doctor of Business Administration (DBA)

Aim to produce graduates with the potential to apply their knowledge to meet the demand for personnel with the knowledge and ability to apply theoretical principles to actual practice. Being a business operator, being able to plan management, analyze and manage finances, having knowledge of issues related to property law, degrees, privileges and communication, including the development of human resources to keep up with the needs of a rapidly changing society. The findings from the research will become an important database in the business sector of the country.

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Branch Highlights

Doctor of Business Administration (DBA)

– The first insurance subject group teaching in Thailand, in collaboration with the Insurance Institute of Thailand.
– Organize teaching in collaboration with SME Bank in the new entrepreneurship subject group.
– Focus on learning that enhances learning that is happy, fun, and learns from real information and situations in the current situation and future global business trends. Emphasizes learners as the center of learning. Stimulates participation in learning according to the needs of the learners.

Doctor of Business Administration (DBA)

First semester fee

Doctor of Business Administration (DBA)
สอบถามเพิ่มเติม
  • Tuition fees for the first academic year
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Course Structure

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Subject groups

– Strategic Management
– Human Resource Management
– Private and Public Management
– Strategic Marketing (Marketing Strategy)
– Marketing Communication
– Finance
– Managerial Accounting
– Sport Business Management
– Entertainment Business Management

Aim to produce graduates with potential to apply knowledge to meet the demand for personnel with knowledge and ability to apply theoretical principles to actual practice. Being a business entrepreneur, able to plan management, analyze and manage finances, have knowledge of intellectual property law, rights and communication, including human resource development to keep up with the needs of a rapidly changing society. The findings from the research will be an important foundation of information in the business sector of the country.

Nowadays, business administration and management are increasingly important for organizations in both the business sector and government agencies to support all-round competition both domestically and internationally, as well as to prepare the country’s personnel for changes in the borderless world, trade integration, and business alliances both domestically and internationally, as well as to apply modern technology to develop and build the country’s human resources through the educational process. Therefore, administrators must be well-versed in the science and art of administration and management in order to lead the organization to success. They will be able to promote learners to be knowledgeable and create specialized knowledge that emphasizes quality at an international standard level by applying new knowledge in business administration to the organization’s management, as well as promoting the presentation of ideas and academic criticism to create sustainable integrated development in the organization.

The current competitive business environment, the changes in globalization and the business environment have affected the adaptation of various types of businesses that must adapt to the changes, whether in production, marketing, finance, or human resource management, to support both domestic and international competition. In addition, business management requires knowledge, expertise, and experience of the executives, both from theory and actual practice, to create specialized knowledge and understanding and become more international. Therefore, it is necessary to be prepared in all aspects to become a professional executive and be able to drive the organization to success and develop the country sustainably.

Degree Name

  • Doctor of Business Administration (DBA)

Duration of study 

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New things, highlights, differences

  • Provide opportunities for students to do real business through E-Commerce to create career opportunities for students to lay a foundation in business and real work.
  • Focus on modern curriculum in line with modern management approaches and organizational development to respond to the rapidly changing business environment, supporting the needs of the labor market both domestically and in the ASEAN region, with the most modern subject groups in the country.