Hello, I am Ajarn Sumet Santikul, a lecturer from the Digital Marketing program, Faculty of Business Administration, Sripatum University.
Everyone should know about the social media called Instagram or what we call IG, right? IG is a social media that is very popular among teenagers. I would like to ask all of you, do you do marketing on IG? Actually, IG is still an interesting place for marketing. And if your target group is people aged 18-35, IG is very suitable for you.
Today I have 5 techniques for marketing on IG to share with you.
1. Create content that is appropriate for your target audience.
The most important thing for marketing through social media is to create content that is appropriate for the target group with appropriate images, videos or captions. And IG is the same. It is the heart of marketing on social media. If we know who our target group is and choose the right way to communicate with them, then you have a high chance of getting a response from the target group.
2. The picture must be striking and the tone must be controlled.
IG is a social media that focuses on images and short videos. Making beautiful, eye-catching images and controlling the color tones of the images well will help make your content more interesting. At this stage, photo editing apps like Lightroom, VSCO, and Snapseed will help you a lot.
3. Don’t forget to Check In + Hashtag
If you have a storefront, checking in with the correct location will help customers follow the location to your store. And Hashtags will help create a story for you, increase your reach and create engagement.
4. Try using IG Story.
Do you believe that many people play IG Story? And teenagers like to play it a lot too? You should try using IG Story to increase the form of communication with your target group.
5. Buy advertising wisely
Currently (as of the day I wrote this article, 4/7/63), the cost of advertising on IG is not too expensive when compared to other blue social media 😛 Buying the right advertising will help you communicate with your target audience better.
How are the 5 techniques that I brought to you? If you have the chance to use them and how did they work out, don’t forget to tell me. Thank you 🙂
