SPUBUS x UEH (University of Economics Ho Chi Minh City, Vietnam)
SPU-UEH Knowledge Exchange: ISB ASEAN Co-op Study Tour in Thailand 2024
Dek-International Business Program SPU exchanged knowledge and experiences with fellow Vietnamese students from the International School of Business, University of Economics Ho Chi Minh City (UEH), Vietnam, in the SPU-UEH Knowledge Exchange activity “ISB ASEAN Co-op Study Tour in Thailand 2024”.
Students participated in discussions and presentations on three interesting topics:
Topic 1: Comprehensive Analysis of Customer Segmentation for the Body Lotion Market in Vietnam and Thailand: A Study on Bath & Body Works
Topic 2: Consumers Purchase Intention for Vaseline, Vietnam & Thailand Market
Topic 3: How Live-Streaming is Changing Body Lotion Purchase Intention in Vietnam vs Thailand: A Case of NIVEA
Students from both universities were divided into 6 groups, each consisting of students from SPU and UEH, to participate in brainstorming, discussion and presentation.
Ready to listen to advice from
Asst. Prof. Dr. Suthinee Mongkol
Deputy Dean, Faculty of Business Administration
Dr. Rungthiva Wongpracha
Head of the International Business Program and several other board members
This activity created an excellent learning experience for students in terms of:
Academic knowledge in marketing and international business
Strategic Business Planning
Analysis and comparison of products in the Vietnamese and Thai markets
Cross-Cultural Management
English language skills development
Students can apply this knowledge and experience to their future international business. In addition to their knowledge and experience, they can also build good friendships with international friends, fill up good memories, and enhance their potential to step onto the world stage. 
——————————————-
#Faculty of Business Administration #Sripatum University #Change your dreams, create a business #International Business Program #SPU #SPUBUS #SripatumUniversity
