Bundled 6 techniques, basic knowledge about Content Marketing Tips 2024
Content Marketing Tips (New Generation Digital Marketer Edition) is a marketing technique that uses the creation and distribution of content to attract target groups by providing value, relevance, and consistency. Creating content that is valuable and relevant to the target group helps build credibility and build good relationships with customers.
The main principle of Content Marketing is to communicate information or entertainment. Content should meet the needs of the target group, using psychology in communication to attract customers’ attention. Content Marketing in 2024 has the following techniques:
- Using Data-Driven Insights: Analyzing data from your target audience to understand their needs and interests can help you create more effective content. Digital marketers should use data analysis tools like Google Analytics or other market research tools to gather valuable information.
- Storytelling: Using compelling and relevant storytelling to your customers’ experiences helps create a strong emotional connection and memory about your brand. Good storytelling makes your customers feel like they’re part of the story and builds a connection with your brand.
- Multi-Channel Distribution: Distribute content across channels such as blogs, videos, and social media to reach your target audience in multiple places and increase engagement opportunities. Marketers should use social media management tools like Hootsuite or Buffer to manage and analyze the performance of their content across channels.
- User Engagement: Building relationships with customers through questions and comments helps build engagement and loyalty. Marketers should provide opportunities for customers to express their opinions and conduct surveys to understand customer needs.
- Content Adaptation: Adjusting content to suit your audience and platforms keeps it relevant and engaging. Using marketing automation tools like HubSpot or Marketo can help you make content adaptations more effective.
- Measurement and Optimization: Using analytics tools to track how your content is performing and improve it to make it more effective. Marketers should use analytics tools like Google Analytics, Facebook Insights, or other analytics tools to measure and improve their strategies.
Case study of application examples
In today’s competitive pricing era, Company S, a global skincare manufacturer, wanted to launch a new product in the skincare category. The company used Content Marketing by creating a campaign called “Beauty from Within”, focusing on creating content that not only promotes the product but also provides academic information about the ingredients used in the product and its benefits to customers’ skin.
The strategies used in this campaign include the following information:
- Creating an academic blog post: Write an article that provides academic information about the ingredients used in the product, such as “Vitamin C and Skin Repair.” This content emphasizes useful, factual information.
- Create a product demonstration video: Create a short video explaining how the key ingredients work and how to use the product, and share it on social media platforms like YouTube, Instagram, and Facebook.
- Online Events (Live Streaming): 24 hours a day, live events are held via social media to demonstrate the product usage live and allow customers to ask questions and get answers immediately.
- User Interaction: Allow customers to comment and share their product experiences on social media, with quick and friendly responses from the team.
- The result: a significant increase in engagement with the target audience, widespread sharing of the content, and a significant increase in sales of the new product, all while establishing the brand image as a trusted and respected expert in the skincare industry.
Good content marketing helps build credibility and enhances a good brand image, enabling it to sustainably attract and retain customers, and creating a competitive advantage in an ever-changing market.
P.S. Must be repeated.
PRACTICE MAKES PERFECT
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Author: Professor Rachat Chanthabun
Digital Marketing Program
Faculty of Business Administration, Sripathum University
