Key Takeaway for the 2nd Tour Guide Training Program Dr. Nakarin Thangthong Topic: Communication in tourism and cross-cultural communication

Key Takeaway: 2nd Generation Tour Leader Training Program

Dr. Nakarin Thangthong

Head of the Department of Cruise Business Management

Topic: Communication in tourism and cross-cultural communication

Communication is an important skill that tour guides must have in order to effectively convey information, build confidence, and create a good experience for tourists. Tour guides should use clear, concise, and interesting words, and adjust their tone and body language to suit the situation. Active listening and appropriate response help to better understand and meet the needs of tourists. In addition, using storytelling techniques helps to increase interest and make the information presented easier to remember

In an era where tourism is expanding around the world, cross-cultural communication is inevitable. Tour guides must understand the values, customs and etiquette of tourists from each nationality to avoid using words or behaviors that may cause misunderstandings. It is important to adjust the communication style to be consistent with the context of each culture, including showing respect and honoring the culture of tourists, which will help create good relationships and create a friendly atmosphere

Effective communication not only helps the tour run smoothly, but also reduces conflicts and problems that may arise from cultural differences, as well as promoting a good image of the tour guide and the tourist attraction. Good service is not just about words, but about creating true understanding and relationships with tourists “Good communication is not just about talking, but about understanding and building relationships.”

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Assistant Professor Dr. Anupong Awiruttha

Dean of the College of Tourism and Hospitality

Sripathum University

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https://www.facebook.com/dean.sputourismandhospitality

https://www.spu.ac.th/fac/tourism/

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