Special opportunity for Sripathum University students
✨ SPU COTH X-OVER DAY ✨
Thai tourism and soft power in driving the economy and culture to the world stage
🗓 Thursday 1 August 2024
⏰ Time 10:00 a.m.
📍 At Building 11, 1st floor, Zone A, Sripathum University
🌟 Meet Ms. Sasithon Suwanmanee
Chief Inspector General of the Ministry of Culture
* Understand the role of tourism in economic development.
* Discover career opportunities in the tourism and hospitality industries.
* Inspire the development of skills to meet the needs of the future job market.
Don’t miss out 🙌🏻 An important opportunity to learn and develop yourself to enter the world of careers in the tourism and hospitality industry.
Lorem ipsum is a great place to sit, consectetur adipiscing elit. In this case, the luctus nec ullamcorper mattis, pulvinar dapibus leo.
Thai Tourism & Soft Power: Driving the Economy and Culture to the World Stage 🌎
Thai tourism is a major industry that generates huge income for Thailand, especially after the COVID-19 situation. Thai tourism has recovered rapidly and is expected to play a significant role in the recovery of the Thai economy. At the same time, Thai tourism is also an important channel to spread “Soft Power” or Thailand’s cultural power, attracting tourists from around the world, especially Gen Z who value experiences and culture.
Soft Power is a concept pioneered by the American political scientist Joseph Nye, which refers to the power gained through persuasion, attraction and inspiration, as opposed to
Hard Power that uses military, economic or diplomatic power, Thailand can use Soft Power through tourism to present the value of lifestyle, culture and creativity, impress tourists and push Thailand to be better known on the world stage.
Examples of using Soft Power in Thai tourism:
– Promote Soft Power in arts and culture: such as promoting cultural tourism, organizing various activities and festivals, promoting Thai performing arts such as Khon, drama, Thai dance, promoting learning and practicing Thai arts.
– Promote food soft power: such as promoting Thai food, organizing Thai cooking courses, organizing Thai food festivals.
– Promote Soft Power in terms of lifestyle: such as promoting experiential tourism, presenting Thai lifestyle, culture and wisdom, and developing community tourism.
Using Soft Power in Thai tourism can create the following benefits:
– Generate income for the country: Attract more tourists, promote spending, stimulate the economy.
– Promote a good image of the country: create impression, admiration and friendliness towards Thailand.
– Promoting Thai culture: Creating understanding and acceptance of Thai culture.
– Strengthen international relations: create cooperation, understanding and cultural exchanges.
The role of the public and private sectors:
The public and private sectors should work together to develop Thai tourism and use soft power effectively by promoting the development of tourist attractions, improving infrastructure, developing human resources, and creating marketing plans to attract target tourist groups.
Suggestions
– Develop tourism quality and standards: Improve service quality, maintain safety, maintain cleanliness, and create a good impression.
– Develop diverse tourist attractions: covering natural, cultural and historical tourist attractions.
– Promote experiential tourism: Focus on participation, learning and experiencing Thai culture.
– Use digital technology for marketing: create engaging content, use social media, and develop digital platforms.
– Create a collaborative network: both the public and private sectors and civil society.
summarize
Thai tourism has high potential to drive the economy and promote Thailand’s soft power. The effective development and utilization of soft power will help create sustainability for the Thai tourism industry and build Thailand’s reputation on the world stage.
