{"id":48600,"date":"2026-01-27T13:41:10","date_gmt":"2026-01-27T13:41:10","guid":{"rendered":"https:\/\/www.spu.ac.th\/fac\/logistics\/?p=48600"},"modified":"2026-01-27T13:41:12","modified_gmt":"2026-01-27T13:41:12","slug":"spuunlock-a-new-perspective","status":"publish","type":"post","link":"https:\/\/www.spu.ac.th\/fac\/logistics\/spuunlock-a-new-perspective\/","title":{"rendered":"\u0e40\u0e1b\u0e34\u0e14\u0e21\u0e38\u0e21\u0e04\u0e34\u0e14\u0e19\u0e31\u0e01\u0e1a\u0e23\u0e34\u0e2b\u0e32\u0e23\u0e23\u0e38\u0e48\u0e19\u0e43\u0e2b\u0e21\u0e48 \u0e40\u0e23\u0e35\u0e22\u0e19\u0e23\u0e39\u0e49\u0e42\u0e25\u0e01\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08\u0e22\u0e38\u0e04 AI \u0e08\u0e32\u0e01\u0e15\u0e31\u0e27\u0e08\u0e23\u0e34\u0e07"},"content":{"rendered":"<p><strong>\u0e40\u0e1b\u0e34\u0e14\u0e21\u0e38\u0e21\u0e04\u0e34\u0e14\u0e19\u0e31\u0e01\u0e1a\u0e23\u0e34\u0e2b\u0e32\u0e23\u0e23\u0e38\u0e48\u0e19\u0e43\u0e2b\u0e21\u0e48<\/strong> <strong>\u0e40\u0e23\u0e35\u0e22\u0e19\u0e23\u0e39\u0e49\u0e42\u0e25\u0e01\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08\u0e22\u0e38\u0e04<\/strong> <strong>AI <\/strong><strong>\u0e08\u0e32\u0e01\u0e15\u0e31\u0e27\u0e08\u0e23\u0e34\u0e07<br \/><\/strong><strong>\u00a0<\/strong><strong>\u0e01\u0e34\u0e08\u0e01\u0e23\u0e23\u0e21\u0e1a\u0e23\u0e23\u0e22\u0e32\u0e22\u0e1e\u0e34\u0e40\u0e28\u0e29 \u0e40\u0e1b\u0e34\u0e14\u0e42\u0e25\u0e01\u0e17\u0e31\u0e28\u0e19\u0e4c\u0e2a\u0e39\u0e48\u0e40\u0e2a\u0e49\u0e19\u0e17\u0e32\u0e07\u0e2d\u0e32\u0e0a\u0e35\u0e1e\u0e14\u0e49\u0e32\u0e19\u0e1a\u0e23\u0e34\u0e2b\u0e32\u0e23\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08<\/strong><\/p>\n<p>\u0e23\u0e32\u0e22\u0e27\u0e34\u0e0a\u0e32 BUS11967 \/ BUS199<\/p>\n<p>\u0e27\u0e34\u0e17\u0e22\u0e32\u0e25\u0e31\u0e22\u0e42\u0e25\u0e08\u0e34\u0e2a\u0e15\u0e34\u0e01\u0e2a\u0e4c\u0e41\u0e25\u0e30\u0e0b\u0e31\u0e1e\u0e1e\u0e25\u0e32\u0e22\u0e40\u0e0a\u0e19 \u0e21\u0e2b\u0e32\u0e27\u0e34\u0e17\u0e22\u0e32\u0e25\u0e31\u0e22\u0e28\u0e23\u0e35\u0e1b\u0e17\u0e38\u0e21 \u0e08\u0e31\u0e14\u0e01\u0e34\u0e08\u0e01\u0e23\u0e23\u0e21\u0e1a\u0e23\u0e23\u0e22\u0e32\u0e22\u0e1e\u0e34\u0e40\u0e28\u0e29\u0e43\u0e19\u0e23\u0e32\u0e22\u0e27\u0e34\u0e0a\u0e32 BUS11967 \/ BUS199 \u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e40\u0e1b\u0e34\u0e14\u0e42\u0e25\u0e01\u0e17\u0e31\u0e28\u0e19\u0e4c\u0e41\u0e25\u0e30\u0e40\u0e15\u0e23\u0e35\u0e22\u0e21\u0e04\u0e27\u0e32\u0e21\u0e1e\u0e23\u0e49\u0e2d\u0e21\u0e19\u0e31\u0e01\u0e28\u0e36\u0e01\u0e29\u0e32\u0e2a\u0e39\u0e48\u0e40\u0e2a\u0e49\u0e19\u0e17\u0e32\u0e07\u0e2d\u0e32\u0e0a\u0e35\u0e1e\u0e14\u0e49\u0e32\u0e19\u0e1a\u0e23\u0e34\u0e2b\u0e32\u0e23\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08 \u0e1c\u0e48\u0e32\u0e19\u0e01\u0e32\u0e23\u0e40\u0e23\u0e35\u0e22\u0e19\u0e23\u0e39\u0e49\u0e08\u0e32\u0e01\u0e1b\u0e23\u0e30\u0e2a\u0e1a\u0e01\u0e32\u0e23\u0e13\u0e4c\u0e08\u0e23\u0e34\u0e07\u0e02\u0e2d\u0e07\u0e27\u0e34\u0e17\u0e22\u0e32\u0e01\u0e23\u0e08\u0e32\u0e01\u0e20\u0e32\u0e04\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08\u0e43\u0e19\u0e22\u0e38\u0e04\u0e14\u0e34\u0e08\u0e34\u0e17\u0e31\u0e25<\/p>\n<p>\u0e2a\u0e33\u0e2b\u0e23\u0e31\u0e1a <strong>\u0e04\u0e23\u0e31\u0e49\u0e07\u0e17\u0e35\u0e48 3<\/strong> \u0e08\u0e31\u0e14\u0e02\u0e36\u0e49\u0e19\u0e43\u0e19\u0e27\u0e31\u0e19\u0e08\u0e31\u0e19\u0e17\u0e23\u0e4c\u0e17\u0e35\u0e48 26 \u0e21\u0e01\u0e23\u0e32\u0e04\u0e21 2569 \u0e43\u0e19\u0e2b\u0e31\u0e27\u0e02\u0e49\u0e2d<br \/><strong>\u201c<\/strong><strong>\u0e04\u0e34\u0e14\u0e41\u0e1a\u0e1a\u0e19\u0e31\u0e01\u0e1a\u0e23\u0e34\u0e2b\u0e32\u0e23\u0e23\u0e38\u0e48\u0e19\u0e43\u0e2b\u0e21\u0e48 \u0e43\u0e19\u0e42\u0e25\u0e01\u0e17\u0e35\u0e48 AI <\/strong><strong>\u0e21\u0e35\u0e1a\u0e17\u0e1a\u0e32\u0e17\u0e2a\u0e33\u0e04\u0e31\u0e0d (New-Generation Management Thinking in the Age of AI)\u201d<\/strong><br \/>\u0e42\u0e14\u0e22\u0e44\u0e14\u0e49\u0e23\u0e31\u0e1a\u0e40\u0e01\u0e35\u0e22\u0e23\u0e15\u0e34\u0e08\u0e32\u0e01 <strong>\u0e04\u0e38\u0e13\u0e13\u0e31\u0e10\u0e1e\u0e25 \u0e22\u0e07\u0e04\u0e4c\u0e44\u0e1e\u0e1a\u0e39\u0e25\u0e22\u0e4c<\/strong> \u0e1c\u0e39\u0e49\u0e40\u0e0a\u0e35\u0e48\u0e22\u0e27\u0e0a\u0e32\u0e0d\u0e14\u0e49\u0e32\u0e19 AI Marketing \u0e40\u0e08\u0e49\u0e32\u0e02\u0e2d\u0e07\u0e40\u0e1e\u0e08 <em>ChatGPT on Marketing<\/em> \u0e41\u0e25\u0e30\u0e1c\u0e39\u0e49\u0e40\u0e02\u0e35\u0e22\u0e19\u0e2b\u0e19\u0e31\u0e07\u0e2a\u0e37\u0e2d <em>Generative AI for Marketing<\/em> \u0e16\u0e48\u0e32\u0e22\u0e17\u0e2d\u0e14\u0e41\u0e19\u0e27\u0e04\u0e34\u0e14\u0e01\u0e32\u0e23\u0e1a\u0e23\u0e34\u0e2b\u0e32\u0e23 \u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14 \u0e41\u0e25\u0e30\u0e01\u0e32\u0e23\u0e1b\u0e23\u0e30\u0e22\u0e38\u0e01\u0e15\u0e4c\u0e43\u0e0a\u0e49 AI \u0e17\u0e35\u0e48\u0e2a\u0e32\u0e21\u0e32\u0e23\u0e16\u0e19\u0e33\u0e44\u0e1b\u0e43\u0e0a\u0e49\u0e44\u0e14\u0e49\u0e08\u0e23\u0e34\u0e07\u0e43\u0e19\u0e42\u0e25\u0e01\u0e01\u0e32\u0e23\u0e17\u0e33\u0e07\u0e32\u0e19<\/p>\n<p>\u0e01\u0e34\u0e08\u0e01\u0e23\u0e23\u0e21\u0e14\u0e31\u0e07\u0e01\u0e25\u0e48\u0e32\u0e27\u0e0a\u0e48\u0e27\u0e22\u0e40\u0e2a\u0e23\u0e34\u0e21\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e21\u0e38\u0e21\u0e21\u0e2d\u0e07\u0e43\u0e2b\u0e21\u0e48 \u0e17\u0e31\u0e01\u0e29\u0e30\u0e01\u0e32\u0e23\u0e04\u0e34\u0e14\u0e40\u0e0a\u0e34\u0e07\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c \u0e41\u0e25\u0e30\u0e01\u0e32\u0e23\u0e1b\u0e23\u0e31\u0e1a\u0e15\u0e31\u0e27\u0e02\u0e2d\u0e07\u0e19\u0e31\u0e01\u0e28\u0e36\u0e01\u0e29\u0e32\u0e43\u0e2b\u0e49\u0e2a\u0e2d\u0e14\u0e23\u0e31\u0e1a\u0e01\u0e31\u0e1a\u0e01\u0e32\u0e23\u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19\u0e41\u0e1b\u0e25\u0e07\u0e02\u0e2d\u0e07\u0e42\u0e25\u0e01\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08\u0e22\u0e38\u0e04 AI \u0e2d\u0e22\u0e48\u0e32\u0e07\u0e40\u0e1b\u0e47\u0e19\u0e23\u0e39\u0e1b\u0e18\u0e23\u0e23\u0e21<\/p>\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"48604\" src=\"https:\/\/www.spu.ac.th\/fac\/logistics\/wp-content\/smush-webp\/sites\/9\/2026\/01\/255049_0-1024x768.jpg.webp\" alt=\"\" class=\"wp-image-48604\" srcset=\"https:\/\/www.spu.ac.th\/fac\/logistics\/wp-content\/smush-webp\/sites\/9\/2026\/01\/255049_0-1024x768.jpg.webp 1024w, https:\/\/www.spu.ac.th\/fac\/logistics\/wp-content\/smush-webp\/sites\/9\/2026\/01\/255049_0-300x225.jpg.webp 300w, https:\/\/www.spu.ac.th\/fac\/logistics\/wp-content\/smush-webp\/sites\/9\/2026\/01\/255049_0-768x576.jpg.webp 768w, https:\/\/www.spu.ac.th\/fac\/logistics\/wp-content\/smush-webp\/sites\/9\/2026\/01\/255049_0.jpg.webp 1477w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"48613\" src=\"https:\/\/www.spu.ac.th\/fac\/logistics\/wp-content\/smush-webp\/sites\/9\/2026\/01\/255050_0-1024x768.jpg.webp\" alt=\"\" class=\"wp-image-48613\" srcset=\"https:\/\/www.spu.ac.th\/fac\/logistics\/wp-content\/smush-webp\/sites\/9\/2026\/01\/255050_0-1024x768.jpg.webp 1024w, https:\/\/www.spu.ac.th\/fac\/logistics\/wp-content\/smush-webp\/sites\/9\/2026\/01\/255050_0-300x225.jpg.webp 300w, https:\/\/www.spu.ac.th\/fac\/logistics\/wp-content\/smush-webp\/sites\/9\/2026\/01\/255050_0-768x576.jpg.webp 768w, https:\/\/www.spu.ac.th\/fac\/logistics\/wp-content\/smush-webp\/sites\/9\/2026\/01\/255050_0.jpg.webp 1477w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"48607\" src=\"https:\/\/www.spu.ac.th\/fac\/logistics\/wp-content\/smush-webp\/sites\/9\/2026\/01\/255051_0-768x1024.jpg.webp\" alt=\"\" class=\"wp-image-48607\" srcset=\"https:\/\/www.spu.ac.th\/fac\/logistics\/wp-content\/smush-webp\/sites\/9\/2026\/01\/255051_0-768x1024.jpg.webp 768w, https:\/\/www.spu.ac.th\/fac\/logistics\/wp-content\/smush-webp\/sites\/9\/2026\/01\/255051_0-225x300.jpg.webp 225w, https:\/\/www.spu.ac.th\/fac\/logistics\/wp-content\/smush-webp\/sites\/9\/2026\/01\/255051_0.jpg.webp 1108w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"48610\" src=\"https:\/\/www.spu.ac.th\/fac\/logistics\/wp-content\/smush-webp\/sites\/9\/2026\/01\/255052_0-1024x768.jpg.webp\" alt=\"\" class=\"wp-image-48610\" srcset=\"https:\/\/www.spu.ac.th\/fac\/logistics\/wp-content\/smush-webp\/sites\/9\/2026\/01\/255052_0-1024x768.jpg.webp 1024w, https:\/\/www.spu.ac.th\/fac\/logistics\/wp-content\/smush-webp\/sites\/9\/2026\/01\/255052_0-300x225.jpg.webp 300w, https:\/\/www.spu.ac.th\/fac\/logistics\/wp-content\/smush-webp\/sites\/9\/2026\/01\/255052_0-768x576.jpg.webp 768w, https:\/\/www.spu.ac.th\/fac\/logistics\/wp-content\/smush-webp\/sites\/9\/2026\/01\/255052_0.jpg.webp 1477w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"48608\" src=\"https:\/\/www.spu.ac.th\/fac\/logistics\/wp-content\/smush-webp\/sites\/9\/2026\/01\/255053_0-768x1024.jpg.webp\" alt=\"\" class=\"wp-image-48608\" srcset=\"https:\/\/www.spu.ac.th\/fac\/logistics\/wp-content\/smush-webp\/sites\/9\/2026\/01\/255053_0-768x1024.jpg.webp 768w, https:\/\/www.spu.ac.th\/fac\/logistics\/wp-content\/smush-webp\/sites\/9\/2026\/01\/255053_0-225x300.jpg.webp 225w, https:\/\/www.spu.ac.th\/fac\/logistics\/wp-content\/smush-webp\/sites\/9\/2026\/01\/255053_0.jpg.webp 1108w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"48621\" src=\"https:\/\/www.spu.ac.th\/fac\/logistics\/wp-content\/smush-webp\/sites\/9\/2026\/01\/255054_0-1024x768.jpg.webp\" alt=\"\" class=\"wp-image-48621\" srcset=\"https:\/\/www.spu.ac.th\/fac\/logistics\/wp-content\/smush-webp\/sites\/9\/2026\/01\/255054_0-1024x768.jpg.webp 1024w, https:\/\/www.spu.ac.th\/fac\/logistics\/wp-content\/smush-webp\/sites\/9\/2026\/01\/255054_0-300x225.jpg.webp 300w, https:\/\/www.spu.ac.th\/fac\/logistics\/wp-content\/smush-webp\/sites\/9\/2026\/01\/255054_0-768x576.jpg.webp 768w, https:\/\/www.spu.ac.th\/fac\/logistics\/wp-content\/smush-webp\/sites\/9\/2026\/01\/255054_0.jpg.webp 1477w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"48611\" src=\"https:\/\/www.spu.ac.th\/fac\/logistics\/wp-content\/smush-webp\/sites\/9\/2026\/01\/255055_0-1024x768.jpg.webp\" alt=\"\" class=\"wp-image-48611\" srcset=\"https:\/\/www.spu.ac.th\/fac\/logistics\/wp-content\/smush-webp\/sites\/9\/2026\/01\/255055_0-1024x768.jpg.webp 1024w, https:\/\/www.spu.ac.th\/fac\/logistics\/wp-content\/smush-webp\/sites\/9\/2026\/01\/255055_0-300x225.jpg.webp 300w, https:\/\/www.spu.ac.th\/fac\/logistics\/wp-content\/smush-webp\/sites\/9\/2026\/01\/255055_0-768x576.jpg.webp 768w, https:\/\/www.spu.ac.th\/fac\/logistics\/wp-content\/smush-webp\/sites\/9\/2026\/01\/255055_0.jpg.webp 1477w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"48616\" src=\"https:\/\/www.spu.ac.th\/fac\/logistics\/wp-content\/smush-webp\/sites\/9\/2026\/01\/255056_0-1024x768.jpg.webp\" alt=\"\" class=\"wp-image-48616\" srcset=\"https:\/\/www.spu.ac.th\/fac\/logistics\/wp-content\/smush-webp\/sites\/9\/2026\/01\/255056_0-1024x768.jpg.webp 1024w, https:\/\/www.spu.ac.th\/fac\/logistics\/wp-content\/smush-webp\/sites\/9\/2026\/01\/255056_0-300x225.jpg.webp 300w, 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https:\/\/www.spu.ac.th\/fac\/logistics\/wp-content\/smush-webp\/sites\/9\/2026\/01\/255057_0.jpg.webp 1477w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u0e40\u0e1b\u0e34\u0e14\u0e21\u0e38\u0e21\u0e04\u0e34\u0e14\u0e19\u0e31\u0e01\u0e1a\u0e23\u0e34\u0e2b\u0e32\u0e23\u0e23\u0e38\u0e48\u0e19\u0e43\u0e2b\u0e21\u0e48 \u0e40\u0e23\u0e35\u0e22\u0e19\u0e23\u0e39\u0e49\u0e42\u0e25\u0e01\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08\u0e22\u0e38\u0e04 AI \u0e08\u0e32\u0e01 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