On 26th January 2018, Dr.Papada Lyn Pitchayachananon, Deputy Dean and Acting Head of International Business Management program, arranged a field trip for students to visit Athithara Homestay, an authentic Thai style house on the Chao Phraya River, Phra Nakhon Si Ayutthaya Province, one of the major destinations for Thai and foreign tourists.
Students learn the business through the story exclusively shared by the owner; K. Athithan Athipongarporn, the young entrepreneur earned her Master degree in International Business from UK. Her new venture has started from the passion that leads her to creating a business. The story includes what she has been facing from the beginning, the commitment, management, marketing, and the benefits of being alliances with local partners to create value added business.
Having these direct experiences, students have learned to blend in the theory from the class "Introduction to New Venture" to practice by implementing Business Model Canvas and Business Plan.
“Learn to be professional from the professionals”
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