{"id":16916,"date":"2025-07-25T13:14:08","date_gmt":"2025-07-25T06:14:08","guid":{"rendered":"https:\/\/www.spu.ac.th\/fac\/informatics\/?p=16916"},"modified":"2025-07-25T13:16:31","modified_gmt":"2025-07-25T06:16:31","slug":"%e0%b8%a2%e0%b8%b8%e0%b8%a7%e0%b8%8a%e0%b8%99%e0%b8%ad%e0%b8%b2%e0%b8%aa%e0%b8%b2-it-spu-softpower","status":"publish","type":"post","link":"https:\/\/www.spu.ac.th\/fac\/informatics\/%e0%b8%a2%e0%b8%b8%e0%b8%a7%e0%b8%8a%e0%b8%99%e0%b8%ad%e0%b8%b2%e0%b8%aa%e0%b8%b2-it-spu-softpower\/","title":{"rendered":"\u0e21\u0e2b\u0e32\u0e27\u0e34\u0e17\u0e22\u0e32\u0e25\u0e31\u0e22\u0e28\u0e23\u0e35\u0e1b\u0e17\u0e38\u0e21 \u0e40\u0e1b\u0e34\u0e14\u0e15\u0e31\u0e27\u0e40\u0e01\u0e21 AR \u201cSilvora\u201d \u0e08\u0e38\u0e14\u0e1b\u0e23\u0e30\u0e01\u0e32\u0e22 Soft Power \u0e01\u0e32\u0e23\u0e17\u0e48\u0e2d\u0e07\u0e40\u0e17\u0e35\u0e48\u0e22\u0e27\u0e44\u0e17\u0e22"},"content":{"rendered":"<p>\u0e42\u0e04\u0e23\u0e07\u0e01\u0e32\u0e23\u0e22\u0e38\u0e27\u0e0a\u0e19\u0e2d\u0e32\u0e2a\u0e32 \u0e1a\u0e39\u0e23\u0e13\u0e32\u0e01\u0e32\u0e23 5 \u0e04\u0e13\u0e30 \u0e23\u0e48\u0e27\u0e21\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e19\u0e27\u0e31\u0e15\u0e01\u0e23\u0e23\u0e21\u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e0a\u0e38\u0e21\u0e0a\u0e19\u0e41\u0e25\u0e30\u0e40\u0e1b\u0e49\u0e32\u0e2b\u0e21\u0e32\u0e22\u0e01\u0e32\u0e23\u0e1e\u0e31\u0e12\u0e19\u0e32\u0e17\u0e35\u0e48\u0e22\u0e31\u0e48\u0e07\u0e22\u0e37\u0e19<\/p>\n<p>\u201cSilvora\u201d \u0e04\u0e37\u0e2d\u0e40\u0e01\u0e21\u0e1a\u0e19\u0e21\u0e37\u0e2d\u0e16\u0e37\u0e2d\u0e41\u0e1a\u0e1a AR (Augmented Reality) \u0e17\u0e35\u0e48\u0e19\u0e31\u0e01\u0e28\u0e36\u0e01\u0e29\u0e32\u0e21\u0e2b\u0e32\u0e27\u0e34\u0e17\u0e22\u0e32\u0e25\u0e31\u0e22\u0e28\u0e23\u0e35\u0e1b\u0e17\u0e38\u0e21 (SPU) \u0e23\u0e48\u0e27\u0e21\u0e1e\u0e31\u0e12\u0e19\u0e32\u0e02\u0e36\u0e49\u0e19 \u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e2a\u0e48\u0e07\u0e40\u0e2a\u0e23\u0e34\u0e21\u0e01\u0e32\u0e23\u0e17\u0e48\u0e2d\u0e07\u0e40\u0e17\u0e35\u0e48\u0e22\u0e27\u0e40\u0e0a\u0e34\u0e07\u0e27\u0e31\u0e12\u0e19\u0e18\u0e23\u0e23\u0e21\u0e43\u0e19\u0e08\u0e31\u0e07\u0e2b\u0e27\u0e31\u0e14\u0e1e\u0e23\u0e30\u0e19\u0e04\u0e23\u0e28\u0e23\u0e35\u0e2d\u0e22\u0e38\u0e18\u0e22\u0e32 \u0e42\u0e14\u0e22\u0e1c\u0e2a\u0e21\u0e1c\u0e2a\u0e32\u0e19\u0e01\u0e32\u0e23\u0e40\u0e23\u0e35\u0e22\u0e19\u0e23\u0e39\u0e49 \u0e01\u0e32\u0e23\u0e2d\u0e19\u0e38\u0e23\u0e31\u0e01\u0e29\u0e4c\u0e27\u0e31\u0e12\u0e19\u0e18\u0e23\u0e23\u0e21 \u0e41\u0e25\u0e30\u0e01\u0e32\u0e23\u0e43\u0e0a\u0e49\u0e40\u0e17\u0e04\u0e42\u0e19\u0e42\u0e25\u0e22\u0e35\u0e2a\u0e21\u0e31\u0e22\u0e43\u0e2b\u0e21\u0e48\u0e40\u0e02\u0e49\u0e32\u0e14\u0e49\u0e27\u0e22\u0e01\u0e31\u0e19 \u0e42\u0e04\u0e23\u0e07\u0e01\u0e32\u0e23\u0e19\u0e35\u0e49\u0e40\u0e01\u0e34\u0e14\u0e08\u0e32\u0e01\u0e04\u0e27\u0e32\u0e21\u0e23\u0e48\u0e27\u0e21\u0e21\u0e37\u0e2d\u0e23\u0e30\u0e2b\u0e27\u0e48\u0e32\u0e07 5 \u0e04\u0e13\u0e30 \u0e44\u0e14\u0e49\u0e41\u0e01\u0e48 \u0e04\u0e13\u0e30\u0e1a\u0e23\u0e34\u0e2b\u0e32\u0e23\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08 \u0e04\u0e13\u0e30\u0e40\u0e17\u0e04\u0e42\u0e19\u0e42\u0e25\u0e22\u0e35\u0e2a\u0e32\u0e23\u0e2a\u0e19\u0e40\u0e17\u0e28 \u0e04\u0e13\u0e30\u0e1a\u0e31\u0e0d\u0e0a\u0e35 \u0e04\u0e13\u0e30\u0e19\u0e34\u0e15\u0e34\u0e28\u0e32\u0e2a\u0e15\u0e23\u0e4c \u0e41\u0e25\u0e30\u0e04\u0e13\u0e30\u0e28\u0e34\u0e25\u0e1b\u0e01\u0e23\u0e23\u0e21\u0e28\u0e32\u0e2a\u0e15\u0e23\u0e4c<\/p>\n<p>\u0e40\u0e01\u0e21 Silvora \u0e43\u0e0a\u0e49\u0e21\u0e32\u0e2a\u0e04\u0e2d\u0e15 \u201c\u0e1b\u0e25\u0e32\u0e15\u0e30\u0e40\u0e1e\u0e35\u0e22\u0e19\u201d \u0e0b\u0e36\u0e48\u0e07\u0e2a\u0e37\u0e48\u0e2d\u0e16\u0e36\u0e07\u0e23\u0e32\u0e01\u0e27\u0e31\u0e12\u0e19\u0e18\u0e23\u0e23\u0e21\u0e44\u0e17\u0e22 \u0e1c\u0e39\u0e49\u0e40\u0e25\u0e48\u0e19\u0e2a\u0e32\u0e21\u0e32\u0e23\u0e16\u0e2a\u0e30\u0e2a\u0e21\u0e41\u0e15\u0e49\u0e21\u0e1c\u0e48\u0e32\u0e19\u0e40\u0e01\u0e21\u0e41\u0e25\u0e30\u0e41\u0e25\u0e01\u0e23\u0e31\u0e1a\u0e2a\u0e48\u0e27\u0e19\u0e25\u0e14\u0e43\u0e19\u0e23\u0e49\u0e32\u0e19\u0e04\u0e49\u0e32\u0e0a\u0e38\u0e21\u0e0a\u0e19 \u0e2d\u0e35\u0e01\u0e17\u0e31\u0e49\u0e07\u0e22\u0e31\u0e07\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e40\u0e04\u0e23\u0e37\u0e2d\u0e02\u0e48\u0e32\u0e22\u0e04\u0e27\u0e32\u0e21\u0e23\u0e48\u0e27\u0e21\u0e21\u0e37\u0e2d\u0e01\u0e27\u0e48\u0e32 15 \u0e2b\u0e19\u0e48\u0e27\u0e22\u0e07\u0e32\u0e19 \u0e17\u0e31\u0e49\u0e07\u0e20\u0e32\u0e04\u0e23\u0e31\u0e10 \u0e40\u0e2d\u0e01\u0e0a\u0e19 \u0e41\u0e25\u0e30\u0e20\u0e32\u0e04\u0e1b\u0e23\u0e30\u0e0a\u0e32\u0e0a\u0e19 \u0e1e\u0e23\u0e49\u0e2d\u0e21\u0e01\u0e31\u0e1a\u0e01\u0e32\u0e23\u0e08\u0e14\u0e17\u0e30\u0e40\u0e1a\u0e35\u0e22\u0e19\u0e17\u0e23\u0e31\u0e1e\u0e22\u0e4c\u0e2a\u0e34\u0e19\u0e17\u0e32\u0e07\u0e1b\u0e31\u0e0d\u0e0d\u0e32\u0e43\u0e19\u0e23\u0e39\u0e1b\u0e41\u0e1a\u0e1a\u0e15\u0e48\u0e32\u0e07 \u0e46 \u0e40\u0e0a\u0e48\u0e19 \u0e40\u0e1e\u0e25\u0e07\u0e1b\u0e23\u0e30\u0e01\u0e2d\u0e1a \u0e40\u0e04\u0e23\u0e37\u0e48\u0e2d\u0e07\u0e2b\u0e21\u0e32\u0e22\u0e01\u0e32\u0e23\u0e04\u0e49\u0e32 \u0e41\u0e25\u0e30\u0e15\u0e31\u0e27\u0e40\u0e01\u0e21<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><strong>SPU Youth Champions Launch AR Game to Revitalize Thai Cultural Tourism<\/strong><br \/>Silvora: A Groundbreaking SDG Innovation by SPU Students Connects Communities, Culture, and Creativity<\/p>\n<p>In a powerful fusion of education, technology, and cultural preservation, Sripatum University (SPU) has launched <em>Silvora<\/em>, an Augmented Reality (AR) mobile game that transforms the tourism experience in Ayutthaya through gamification. Developed collaboratively by five SPU faculties\u2014including Business Administration, Information Technology, Accounting, and Law\u2014the project exemplifies the university&#8217;s commitment to interdisciplinary learning and SDG-focused impact.<\/p>\n<p>With its iconic \u201cPla Tapian\u201d mascot symbolizing Thai heritage, <em>Silvora<\/em> rewards players with real-world discounts at local shops while guiding them through culturally rich locations. Beyond gameplay, the project actively trains local student guides, registers intellectual property rights, and builds lasting networks\u2014spanning over 15 partner organizations across government, civic, and private sectors.<\/p>\n<p>\u00a0<\/p>\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/www.spu.ac.th\/fac\/informatics\/wp-content\/smush-webp\/sites\/10\/2025\/07\/513609456_1500852127742907_609636263569120210_n_0-724x1024.jpg.webp\" alt=\"\" class=\"wp-image-16920\" srcset=\"https:\/\/www.spu.ac.th\/fac\/informatics\/wp-content\/smush-webp\/sites\/10\/2025\/07\/513609456_1500852127742907_609636263569120210_n_0-724x1024.jpg.webp 724w, https:\/\/www.spu.ac.th\/fac\/informatics\/wp-content\/smush-webp\/sites\/10\/2025\/07\/513609456_1500852127742907_609636263569120210_n_0-212x300.jpg.webp 212w, https:\/\/www.spu.ac.th\/fac\/informatics\/wp-content\/smush-webp\/sites\/10\/2025\/07\/513609456_1500852127742907_609636263569120210_n_0-768x1087.jpg.webp 768w, https:\/\/www.spu.ac.th\/fac\/informatics\/wp-content\/smush-webp\/sites\/10\/2025\/07\/513609456_1500852127742907_609636263569120210_n_0-1086x1536.jpg.webp 1086w, https:\/\/www.spu.ac.th\/fac\/informatics\/wp-content\/smush-webp\/sites\/10\/2025\/07\/513609456_1500852127742907_609636263569120210_n_0.jpg.webp 1169w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"16923\" src=\"https:\/\/www.spu.ac.th\/fac\/informatics\/wp-content\/smush-webp\/sites\/10\/2025\/07\/517343495_1434027027847135_4203181190176180936_n_0-1024x576.jpg.webp\" alt=\"\" class=\"wp-image-16923\" srcset=\"https:\/\/www.spu.ac.th\/fac\/informatics\/wp-content\/smush-webp\/sites\/10\/2025\/07\/517343495_1434027027847135_4203181190176180936_n_0-1024x576.jpg.webp 1024w, https:\/\/www.spu.ac.th\/fac\/informatics\/wp-content\/smush-webp\/sites\/10\/2025\/07\/517343495_1434027027847135_4203181190176180936_n_0-300x169.jpg.webp 300w, https:\/\/www.spu.ac.th\/fac\/informatics\/wp-content\/smush-webp\/sites\/10\/2025\/07\/517343495_1434027027847135_4203181190176180936_n_0-768x432.jpg.webp 768w, https:\/\/www.spu.ac.th\/fac\/informatics\/wp-content\/smush-webp\/sites\/10\/2025\/07\/517343495_1434027027847135_4203181190176180936_n_0.jpg.webp 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"494\" data-id=\"16917\" src=\"https:\/\/www.spu.ac.th\/fac\/informatics\/wp-content\/smush-webp\/sites\/10\/2025\/07\/513488988_2101323917056162_5992557418580247168_n_0-1024x494.jpg.webp\" alt=\"\" class=\"wp-image-16917\" srcset=\"https:\/\/www.spu.ac.th\/fac\/informatics\/wp-content\/smush-webp\/sites\/10\/2025\/07\/513488988_2101323917056162_5992557418580247168_n_0-1024x494.jpg.webp 1024w, https:\/\/www.spu.ac.th\/fac\/informatics\/wp-content\/smush-webp\/sites\/10\/2025\/07\/513488988_2101323917056162_5992557418580247168_n_0-300x145.jpg.webp 300w, https:\/\/www.spu.ac.th\/fac\/informatics\/wp-content\/smush-webp\/sites\/10\/2025\/07\/513488988_2101323917056162_5992557418580247168_n_0-768x370.jpg.webp 768w, https:\/\/www.spu.ac.th\/fac\/informatics\/wp-content\/smush-webp\/sites\/10\/2025\/07\/513488988_2101323917056162_5992557418580247168_n_0.jpg.webp 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u0e42\u0e04\u0e23\u0e07\u0e01\u0e32\u0e23\u0e22\u0e38\u0e27\u0e0a\u0e19\u0e2d\u0e32\u0e2a\u0e32 \u0e1a\u0e39\u0e23\u0e13\u0e32\u0e01\u0e32\u0e23 5 \u0e04\u0e13\u0e30 \u0e23\u0e48\u0e27\u0e21\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e19\u0e27\u0e31\u0e15\u0e01\u0e23\u0e23\u0e21\u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e0a 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