{"id":7137,"date":"2025-09-06T11:36:03","date_gmt":"2025-09-06T04:36:03","guid":{"rendered":"https:\/\/www.spu.ac.th\/fac\/graduate\/?p=7137"},"modified":"2025-10-09T16:28:17","modified_gmt":"2025-10-09T09:28:17","slug":"%e0%b8%95%e0%b8%ad%e0%b8%99%e0%b8%97%e0%b8%b5%e0%b9%88-30-%e0%b8%9e%e0%b8%a3%e0%b8%b0%e0%b9%84%e0%b8%95%e0%b8%a3%e0%b8%9b%e0%b8%b4%e0%b8%8e%e0%b8%81-%e0%b9%80%e0%b8%a5%e0%b9%88%e0%b8%a1%e0%b8%97","status":"publish","type":"post","link":"https:\/\/www.spu.ac.th\/fac\/graduate\/%e0%b8%95%e0%b8%ad%e0%b8%99%e0%b8%97%e0%b8%b5%e0%b9%88-30-%e0%b8%9e%e0%b8%a3%e0%b8%b0%e0%b9%84%e0%b8%95%e0%b8%a3%e0%b8%9b%e0%b8%b4%e0%b8%8e%e0%b8%81-%e0%b9%80%e0%b8%a5%e0%b9%88%e0%b8%a1%e0%b8%97\/","title":{"rendered":"\u0e15\u0e2d\u0e19\u0e17\u0e35\u0e48 30 \u0e1e\u0e23\u0e30\u0e44\u0e15\u0e23\u0e1b\u0e34\u0e0e\u0e01 \u0e40\u0e25\u0e48\u0e21\u0e17\u0e35\u0e48 12 \u0e02\u0e49\u0e2d\u0e17\u0e35\u0e48 16 : \u201c\u0e2d\u0e38\u0e40\u0e1a\u0e01\u0e02\u0e32\u201d \u0e01\u0e31\u0e1a\u0e01\u0e32\u0e23\u0e27\u0e34\u0e40\u0e04\u0e23\u0e32\u0e30\u0e2b\u0e4c\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14 | Dhamma Driven Business \u0e08\u0e32\u0e01\u0e28\u0e32\u0e25\u0e32\u0e16\u0e36\u0e07\u0e1a\u0e2d\u0e23\u0e4c\u0e14\u0e23\u0e39\u0e21 by Dean"},"content":{"rendered":"\n<p class=\"has-text-align-center has-cyan-bluish-gray-background-color has-background has-medium-font-size\"><strong>\u201c\u0e2d\u0e38\u0e40\u0e1a\u0e01\u0e02\u0e32\u201d \u0e01\u0e31\u0e1a\u0e01\u0e32\u0e23\u0e27\u0e34\u0e40\u0e04\u0e23\u0e32\u0e30\u0e2b\u0e4c\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">\u0e1e\u0e23\u0e30\u0e1e\u0e38\u0e17\u0e18\u0e40\u0e08\u0e49\u0e32\u0e15\u0e23\u0e31\u0e2a\u0e27\u0e48\u0e32: <strong>\u201c\u0e2d\u0e38\u0e40\u0e1a\u0e01\u0e02\u0e32 \u0e04\u0e37\u0e2d\u0e01\u0e32\u0e23\u0e27\u0e32\u0e07\u0e08\u0e34\u0e15\u0e40\u0e1b\u0e47\u0e19\u0e01\u0e25\u0e32\u0e07\u0e43\u0e19\u0e17\u0e38\u0e01\u0e2a\u0e16\u0e32\u0e19\u0e01\u0e32\u0e23\u0e13\u0e4c\u201d<\/strong><br>(\u0e1e\u0e23\u0e30\u0e44\u0e15\u0e23\u0e1b\u0e34\u0e0e\u0e01 \u0e40\u0e25\u0e48\u0e21 12 \u0e02\u0e49\u0e2d 16)\u00a0<\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">\u0e01\u0e32\u0e23\u0e27\u0e34\u0e40\u0e04\u0e23\u0e32\u0e30\u0e2b\u0e4c\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e43\u0e19\u0e15\u0e25\u0e32\u0e14\u0e14\u0e34\u0e08\u0e34\u0e17\u0e31\u0e25\u0e15\u0e49\u0e2d\u0e07\u0e2d\u0e32\u0e28\u0e31\u0e22\u0e2d\u0e38\u0e40\u0e1a\u0e01\u0e02\u0e32 \u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e21\u0e2d\u0e07\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e40\u0e1b\u0e47\u0e19\u0e01\u0e25\u0e32\u0e07\u0e41\u0e25\u0e30\u0e44\u0e21\u0e48\u0e1b\u0e25\u0e48\u0e2d\u0e22\u0e43\u0e2b\u0e49\u0e2d\u0e32\u0e23\u0e21\u0e13\u0e4c\u0e2a\u0e48\u0e27\u0e19\u0e15\u0e31\u0e27\u0e21\u0e32\u0e1a\u0e34\u0e14\u0e40\u0e1a\u0e37\u0e2d\u0e19\u0e01\u0e32\u0e23\u0e15\u0e31\u0e14\u0e2a\u0e34\u0e19\u0e43\u0e08 \u0e40\u0e0a\u0e48\u0e19 \u0e01\u0e32\u0e23\u0e1e\u0e34\u0e08\u0e32\u0e23\u0e13\u0e32\u0e1c\u0e25\u0e25\u0e31\u0e1e\u0e18\u0e4c\u0e41\u0e04\u0e21\u0e40\u0e1b\u0e0d\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e15\u0e23\u0e07\u0e44\u0e1b\u0e15\u0e23\u0e07\u0e21\u0e32 \u0e41\u0e21\u0e49\u0e08\u0e30\u0e21\u0e35\u0e15\u0e31\u0e27\u0e40\u0e25\u0e02\u0e17\u0e35\u0e48\u0e44\u0e21\u0e48\u0e40\u0e1b\u0e47\u0e19\u0e44\u0e1b\u0e15\u0e32\u0e21\u0e04\u0e32\u0e14\u0e01\u0e32\u0e23\u0e13\u0e4c<br><br><\/p>\n\n\n\n<p class=\"has-text-align-center has-cyan-bluish-gray-background-color has-background has-medium-font-size\"><strong>\u201cUpekkh\u0101\u201d \u2014 The Art of Equanimity in Marketing Data Analysis<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">The Buddha said: <em><strong>\u201cEquanimity is the state of maintaining a balanced mind in all circumstances.\u201d<\/strong><\/em><br>(Tipi\u1e6daka Vol. 12, No. 16) \ud83e\uddd8\u200d\u2642\ufe0f<\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">\ud83d\udcca In digital marketing analytics, <strong>upekkh\u0101 (equanimity)<\/strong> is essential for viewing data objectively free from personal bias or emotional influence.<\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">For example, evaluating campaign results <strong>honestly and neutrally<\/strong>, even when the numbers don\u2019t meet expectations, allows for clearer insights and wiser strategic decisions. \ud83c\udf1f\ud83d\udd0d<br><br><\/p>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\"><br><a href=\"https:\/\/www.spu.ac.th\/fac\/graduate\/tag\/dhammadrivenbusiness\/\">#DhammaDrivenBusiness<\/a>,\u00a0<a href=\"https:\/\/www.spu.ac.th\/fac\/graduate\/tag\/drdhammadriven\/\">#DrDhammaDriven<\/a>,\u00a0<a href=\"https:\/\/www.spu.ac.th\/fac\/graduate\/tag\/drvichituon\/\">#DrVichitUon<\/a>,\u00a0<a href=\"https:\/\/www.spu.ac.th\/fac\/graduate\/tag\/spu-2\/\">#SPU<\/a>,\u00a0<a href=\"https:\/\/www.spu.ac.th\/fac\/graduate\/tag\/sripatumuniversity\/\">#SripatumUniversity<\/a>,\u00a0<a href=\"https:\/\/www.spu.ac.th\/fac\/graduate\/tag\/wecreateprofessionalsbyprofessionals\/\">#WeCreateProfessionalsByProfessionals<\/a>,\u00a0<a href=\"https:\/\/www.spu.ac.th\/fac\/graduate\/tag\/%e0%b8%88%e0%b8%b2%e0%b8%81%e0%b8%a8%e0%b8%b2%e0%b8%a5%e0%b8%b2%e0%b8%96%e0%b8%b6%e0%b8%87%e0%b8%9a%e0%b8%ad%e0%b8%a3%e0%b9%8c%e0%b8%94%e0%b8%a3%e0%b8%b9%e0%b8%a1\/\">#\u0e08\u0e32\u0e01\u0e28\u0e32\u0e25\u0e32\u0e16\u0e36\u0e07\u0e1a\u0e2d\u0e23\u0e4c\u0e14\u0e23\u0e39\u0e21<\/a>,\u00a0<a href=\"https:\/\/www.spu.ac.th\/fac\/graduate\/tag\/%e0%b8%a1%e0%b8%ab%e0%b8%b2%e0%b8%a7%e0%b8%b4%e0%b8%97%e0%b8%a2%e0%b8%b2%e0%b8%a5%e0%b8%b1%e0%b8%a2%e0%b8%a8%e0%b8%a3%e0%b8%b5%e0%b8%9b%e0%b8%97%e0%b8%b8%e0%b8%a1-2\/\">#\u0e21\u0e2b\u0e32\u0e27\u0e34\u0e17\u0e22\u0e32\u0e25\u0e31\u0e22\u0e28\u0e23\u0e35\u0e1b\u0e17\u0e38\u0e21<\/a>,\u00a0<a href=\"https:\/\/www.spu.ac.th\/fac\/graduate\/tag\/%e0%b8%a7%e0%b8%b4%e0%b8%97%e0%b8%a2%e0%b8%b2%e0%b8%a5%e0%b8%b1%e0%b8%a2%e0%b8%9a%e0%b8%b1%e0%b8%93%e0%b8%91%e0%b8%b4%e0%b8%95%e0%b8%a8%e0%b8%b6%e0%b8%81%e0%b8%a9%e0%b8%b2%e0%b8%94%e0%b9%89%e0%b8%b2\/\">#\u0e27\u0e34\u0e17\u0e22\u0e32\u0e25\u0e31\u0e22\u0e1a\u0e31\u0e13\u0e11\u0e34\u0e15\u0e28\u0e36\u0e01\u0e29\u0e32\u0e14\u0e49\u0e32\u0e19\u0e01\u0e32\u0e23\u0e08\u0e31\u0e14\u0e01\u0e32\u0e23<\/a>,\u00a0<a href=\"https:\/\/www.spu.ac.th\/fac\/graduate\/tag\/%e0%b8%aa%e0%b8%a3%e0%b9%89%e0%b8%b2%e0%b8%87%e0%b8%a1%e0%b8%b7%e0%b8%ad%e0%b8%ad%e0%b8%b2%e0%b8%8a%e0%b8%b5%e0%b8%9e%e0%b8%94%e0%b9%89%e0%b8%a7%e0%b8%a2%e0%b8%a1%e0%b8%b7%e0%b8%ad%e0%b8%ad%e0%b8%b2\/\">#\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e21\u0e37\u0e2d\u0e2d\u0e32\u0e0a\u0e35\u0e1e\u0e14\u0e49\u0e27\u0e22\u0e21\u0e37\u0e2d\u0e2d\u0e32\u0e0a\u0e35\u0e1e<\/a>,\u00a0<a href=\"https:\/\/www.spu.ac.th\/fac\/graduate\/tag\/%e0%b9%80%e0%b8%a3%e0%b8%b5%e0%b8%a2%e0%b8%99%e0%b8%81%e0%b8%b1%e0%b8%9a%e0%b8%95%e0%b8%b1%e0%b8%a7%e0%b8%88%e0%b8%a3%e0%b8%b4%e0%b8%87%e0%b8%9b%e0%b8%a3%e0%b8%b0%e0%b8%aa%e0%b8%9a%e0%b8%81%e0%b8%b2\/\">#\u0e40\u0e23\u0e35\u0e22\u0e19\u0e01\u0e31\u0e1a\u0e15\u0e31\u0e27\u0e08\u0e23\u0e34\u0e07\u0e1b\u0e23\u0e30\u0e2a\u0e1a\u0e01\u0e32\u0e23\u0e13\u0e4c\u0e08\u0e23\u0e34\u0e07<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201c\u0e2d\u0e38\u0e40\u0e1a\u0e01\u0e02\u0e32\u201d \u0e01\u0e31\u0e1a\u0e01\u0e32\u0e23\u0e27\u0e34\u0e40\u0e04\u0e23\u0e32\u0e30\u0e2b\u0e4c\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14 \u0e1e\u0e23\u0e30\u0e1e\u0e38\u0e17\u0e18\u0e40\u0e08\u0e49\u0e32\u0e15\u0e23\u0e31\u0e2a\u0e27\u0e48\u0e32: \u201c\u0e2d\u0e38\u0e40\u0e1a\u0e01\u0e02\u0e32 \u0e04\u0e37\u0e2d\u0e01\u0e32\u0e23\u0e27\u0e32\u0e07\u0e08\u0e34\u0e15\u0e40\u0e1b\u0e47\u0e19\u0e01\u0e25\u0e32\u0e07\u0e43\u0e19\u0e17\u0e38\u0e01\u0e2a\u0e16\u0e32\u0e19\u0e01\u0e32\u0e23\u0e13\u0e4c\u201d(\u0e1e\u0e23\u0e30\u0e44\u0e15\u0e23\u0e1b\u0e34\u0e0e\u0e01 \u0e40\u0e25\u0e48\u0e21 12 \u0e02\u0e49\u0e2d 16)\u00a0 \u0e01\u0e32\u0e23\u0e27\u0e34\u0e40\u0e04\u0e23\u0e32\u0e30\u0e2b\u0e4c\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e43\u0e19\u0e15\u0e25\u0e32\u0e14\u0e14\u0e34\u0e08\u0e34\u0e17\u0e31\u0e25\u0e15\u0e49\u0e2d\u0e07\u0e2d\u0e32\u0e28\u0e31\u0e22\u0e2d\u0e38\u0e40\u0e1a\u0e01\u0e02\u0e32 \u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e21\u0e2d\u0e07\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e40\u0e1b\u0e47\u0e19\u0e01\u0e25\u0e32\u0e07\u0e41\u0e25\u0e30\u0e44\u0e21\u0e48\u0e1b\u0e25\u0e48\u0e2d\u0e22\u0e43\u0e2b\u0e49\u0e2d\u0e32\u0e23\u0e21\u0e13\u0e4c\u0e2a\u0e48\u0e27\u0e19\u0e15\u0e31\u0e27\u0e21\u0e32\u0e1a\u0e34\u0e14\u0e40\u0e1a\u0e37\u0e2d\u0e19\u0e01\u0e32\u0e23\u0e15\u0e31\u0e14\u0e2a\u0e34\u0e19\u0e43\u0e08 \u0e40\u0e0a\u0e48\u0e19 \u0e01\u0e32\u0e23\u0e1e\u0e34\u0e08\u0e32\u0e23\u0e13\u0e32\u0e1c\u0e25\u0e25\u0e31\u0e1e\u0e18\u0e4c\u0e41\u0e04\u0e21\u0e40\u0e1b\u0e0d\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e15\u0e23\u0e07\u0e44\u0e1b\u0e15\u0e23\u0e07\u0e21\u0e32 \u0e41\u0e21\u0e49\u0e08\u0e30\u0e21\u0e35\u0e15\u0e31\u0e27\u0e40\u0e25\u0e02\u0e17\u0e35\u0e48\u0e44\u0e21\u0e48\u0e40\u0e1b\u0e47\u0e19\u0e44\u0e1b\u0e15\u0e32\u0e21\u0e04\u0e32\u0e14\u0e01\u0e32\u0e23\u0e13\u0e4c \u201cUpekkh\u0101\u201d \u2014 The Art of Equanimity in Marketing Data Analysis The Buddha said: \u201cEquanimity is the state of maintaining a balanced mind in all circumstances.\u201d(Tipi\u1e6daka Vol. 12, No. 16) \ud83e\uddd8\u200d\u2642\ufe0f \ud83d\udcca In digital marketing analytics, upekkh\u0101 (equanimity) is essential for viewing 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