{"id":7117,"date":"2025-09-05T22:16:00","date_gmt":"2025-09-05T15:16:00","guid":{"rendered":"https:\/\/www.spu.ac.th\/fac\/graduate\/?p=7117"},"modified":"2025-10-09T16:26:51","modified_gmt":"2025-10-09T09:26:51","slug":"%e0%b8%95%e0%b8%ad%e0%b8%99%e0%b8%97%e0%b8%b5%e0%b9%88-24-%e0%b8%9e%e0%b8%a3%e0%b8%b0%e0%b9%84%e0%b8%95%e0%b8%a3%e0%b8%9b%e0%b8%b4%e0%b8%8e%e0%b8%81-%e0%b9%80%e0%b8%a5%e0%b9%88%e0%b8%a1%e0%b8%97","status":"publish","type":"post","link":"https:\/\/www.spu.ac.th\/fac\/graduate\/%e0%b8%95%e0%b8%ad%e0%b8%99%e0%b8%97%e0%b8%b5%e0%b9%88-24-%e0%b8%9e%e0%b8%a3%e0%b8%b0%e0%b9%84%e0%b8%95%e0%b8%a3%e0%b8%9b%e0%b8%b4%e0%b8%8e%e0%b8%81-%e0%b9%80%e0%b8%a5%e0%b9%88%e0%b8%a1%e0%b8%97\/","title":{"rendered":"\u0e15\u0e2d\u0e19\u0e17\u0e35\u0e48 25 \u0e1e\u0e23\u0e30\u0e44\u0e15\u0e23\u0e1b\u0e34\u0e0e\u0e01 \u0e40\u0e25\u0e48\u0e21\u0e17\u0e35\u0e48 14 \u0e02\u0e49\u0e2d\u0e17\u0e35\u0e48 251 : \u201c\u0e2d\u0e34\u0e17\u0e18\u0e34\u0e1a\u0e32\u0e17 4\u201d \u0e43\u0e19\u0e01\u0e32\u0e23\u0e1e\u0e31\u0e12\u0e19\u0e32\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c\u0e14\u0e34\u0e08\u0e34\u0e17\u0e31\u0e25 | Dhamma Driven Business \u0e08\u0e32\u0e01\u0e28\u0e32\u0e25\u0e32\u0e16\u0e36\u0e07\u0e1a\u0e2d\u0e23\u0e4c\u0e14\u0e23\u0e39\u0e21 by Dean"},"content":{"rendered":"\n<p class=\"has-text-align-center has-cyan-bluish-gray-background-color has-background has-medium-font-size\"><strong>\u201c\u0e2d\u0e34\u0e17\u0e18\u0e34\u0e1a\u0e32\u0e17 4\u201d \u0e43\u0e19\u0e01\u0e32\u0e23\u0e1e\u0e31\u0e12\u0e19\u0e32\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c\u0e14\u0e34\u0e08\u0e34\u0e17\u0e31\u0e25<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">\u0e1e\u0e23\u0e30\u0e1e\u0e38\u0e17\u0e18\u0e40\u0e08\u0e49\u0e32\u0e15\u0e23\u0e31\u0e2a\u0e27\u0e48\u0e32: <strong>\u201c\u0e09\u0e31\u0e19\u0e17\u0e30 \u0e27\u0e34\u0e23\u0e34\u0e22\u0e30 \u0e08\u0e34\u0e15\u0e15\u0e30 \u0e27\u0e34\u0e21\u0e31\u0e07\u0e2a\u0e32 \u0e40\u0e1b\u0e47\u0e19\u0e40\u0e2b\u0e15\u0e38\u0e41\u0e2b\u0e48\u0e07\u0e04\u0e27\u0e32\u0e21\u0e2a\u0e33\u0e40\u0e23\u0e47\u0e08\u201d<\/strong><br>(\u0e1e\u0e23\u0e30\u0e44\u0e15\u0e23\u0e1b\u0e34\u0e0e\u0e01 \u0e40\u0e25\u0e48\u0e21 14 \u0e02\u0e49\u0e2d 251)<\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">\u0e43\u0e19\u0e01\u0e32\u0e23\u0e1e\u0e31\u0e12\u0e19\u0e32\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c\u0e14\u0e34\u0e08\u0e34\u0e17\u0e31\u0e25 \u0e18\u0e38\u0e23\u0e01\u0e34\u0e08\u0e15\u0e49\u0e2d\u0e07\u0e21\u0e35<\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\"><strong>\u0e09\u0e31\u0e19\u0e17\u0e30 (\u0e04\u0e27\u0e32\u0e21\u0e23\u0e31\u0e01\u0e43\u0e19\u0e2a\u0e34\u0e48\u0e07\u0e17\u0e35\u0e48\u0e17\u0e33)<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\"><strong>\u0e27\u0e34\u0e23\u0e34\u0e22\u0e30 (\u0e04\u0e27\u0e32\u0e21\u0e1e\u0e32\u0e01\u0e40\u0e1e\u0e35\u0e22\u0e23)<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\"><strong>\u0e08\u0e34\u0e15\u0e15\u0e30 (\u0e43\u0e2a\u0e48\u0e43\u0e08\u0e43\u0e19\u0e23\u0e32\u0e22\u0e25\u0e30\u0e40\u0e2d\u0e35\u0e22\u0e14)<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\"><strong>\u0e27\u0e34\u0e21\u0e31\u0e07\u0e2a\u0e32 (\u0e1e\u0e34\u0e08\u0e32\u0e23\u0e13\u0e32\u0e1c\u0e25\u0e25\u0e31\u0e1e\u0e18\u0e4c)<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">\u0e40\u0e0a\u0e48\u0e19 \u0e01\u0e32\u0e23\u0e1b\u0e23\u0e31\u0e1a\u0e1b\u0e23\u0e38\u0e07\u0e41\u0e04\u0e21\u0e40\u0e1b\u0e0d\u0e42\u0e06\u0e29\u0e13\u0e32\u0e2d\u0e2d\u0e19\u0e44\u0e25\u0e19\u0e4c\u0e1a\u0e19 Facebook Ads \u0e2b\u0e23\u0e37\u0e2d Google Ads \u0e2d\u0e22\u0e48\u0e32\u0e07\u0e15\u0e48\u0e2d\u0e40\u0e19\u0e37\u0e48\u0e2d\u0e07\u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e43\u0e2b\u0e49\u0e44\u0e14\u0e49\u0e1c\u0e25\u0e25\u0e31\u0e1e\u0e18\u0e4c\u0e17\u0e35\u0e48\u0e14\u0e35\u0e17\u0e35\u0e48\u0e2a\u0e38\u0e14<br><br><\/p>\n\n\n\n<p class=\"has-text-align-center has-cyan-bluish-gray-background-color has-background has-medium-font-size\"><strong>Applying the \u201cFour Bases of Success (Iddhipada 4)\u201d in Digital Strategy Development<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-center has-medium-font-size\"><strong><em>\u201cDesire, effort, thoughtfulness, and investigation are the causes of success.\u201d<\/em><br><\/strong>The Buddha (Tipitaka, Volume 14, Verse 251) \ud83c\udf1f<\/p>\n<\/blockquote>\n\n\n\n<p class=\"has-medium-font-size\">\ud83e\uddd8\u200d\u2640\ufe0f In developing an effective <strong>digital strategy<\/strong>, businesses should cultivate the four bases of success:<br>\ud83d\udd34 <strong>Chanda<\/strong> \u2013 passion and genuine interest in what you do<br>\ud83d\udfe3 <strong>Viriya<\/strong> \u2013 perseverance and continuous effort<br>\ud83d\udfe4 <strong>Citta<\/strong> \u2013 focus and attention to detail<br>\ud83d\udfe1 <strong>Vimamsa<\/strong> \u2013 reflection and analytical evaluation of results<\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">For example, consistently <strong>refining online advertising campaigns<\/strong> on platforms like <strong>Facebook Ads<\/strong> or <strong>Google Ads<\/strong> using these principles can lead to <strong>optimized performance and sustainable growth<\/strong>. \ud83d\udcca\ud83d\ude80<br><br><\/p>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\"><a href=\"https:\/\/www.spu.ac.th\/fac\/graduate\/tag\/dhammadrivenbusiness\/\">#DhammaDrivenBusiness<\/a>,\u00a0<a href=\"https:\/\/www.spu.ac.th\/fac\/graduate\/tag\/drdhammadriven\/\">#DrDhammaDriven<\/a>,\u00a0<a href=\"https:\/\/www.spu.ac.th\/fac\/graduate\/tag\/drvichituon\/\">#DrVichitUon<\/a>,\u00a0<a href=\"https:\/\/www.spu.ac.th\/fac\/graduate\/tag\/spu-2\/\">#SPU<\/a>,\u00a0<a href=\"https:\/\/www.spu.ac.th\/fac\/graduate\/tag\/sripatumuniversity\/\">#SripatumUniversity<\/a>,\u00a0<a href=\"https:\/\/www.spu.ac.th\/fac\/graduate\/tag\/wecreateprofessionalsbyprofessionals\/\">#WeCreateProfessionalsByProfessionals<\/a>,\u00a0<a href=\"https:\/\/www.spu.ac.th\/fac\/graduate\/tag\/%e0%b8%88%e0%b8%b2%e0%b8%81%e0%b8%a8%e0%b8%b2%e0%b8%a5%e0%b8%b2%e0%b8%96%e0%b8%b6%e0%b8%87%e0%b8%9a%e0%b8%ad%e0%b8%a3%e0%b9%8c%e0%b8%94%e0%b8%a3%e0%b8%b9%e0%b8%a1\/\">#\u0e08\u0e32\u0e01\u0e28\u0e32\u0e25\u0e32\u0e16\u0e36\u0e07\u0e1a\u0e2d\u0e23\u0e4c\u0e14\u0e23\u0e39\u0e21<\/a>,\u00a0<a href=\"https:\/\/www.spu.ac.th\/fac\/graduate\/tag\/%e0%b8%a1%e0%b8%ab%e0%b8%b2%e0%b8%a7%e0%b8%b4%e0%b8%97%e0%b8%a2%e0%b8%b2%e0%b8%a5%e0%b8%b1%e0%b8%a2%e0%b8%a8%e0%b8%a3%e0%b8%b5%e0%b8%9b%e0%b8%97%e0%b8%b8%e0%b8%a1-2\/\">#\u0e21\u0e2b\u0e32\u0e27\u0e34\u0e17\u0e22\u0e32\u0e25\u0e31\u0e22\u0e28\u0e23\u0e35\u0e1b\u0e17\u0e38\u0e21<\/a>,\u00a0<a href=\"https:\/\/www.spu.ac.th\/fac\/graduate\/tag\/%e0%b8%a7%e0%b8%b4%e0%b8%97%e0%b8%a2%e0%b8%b2%e0%b8%a5%e0%b8%b1%e0%b8%a2%e0%b8%9a%e0%b8%b1%e0%b8%93%e0%b8%91%e0%b8%b4%e0%b8%95%e0%b8%a8%e0%b8%b6%e0%b8%81%e0%b8%a9%e0%b8%b2%e0%b8%94%e0%b9%89%e0%b8%b2\/\">#\u0e27\u0e34\u0e17\u0e22\u0e32\u0e25\u0e31\u0e22\u0e1a\u0e31\u0e13\u0e11\u0e34\u0e15\u0e28\u0e36\u0e01\u0e29\u0e32\u0e14\u0e49\u0e32\u0e19\u0e01\u0e32\u0e23\u0e08\u0e31\u0e14\u0e01\u0e32\u0e23<\/a>,\u00a0<a href=\"https:\/\/www.spu.ac.th\/fac\/graduate\/tag\/%e0%b8%aa%e0%b8%a3%e0%b9%89%e0%b8%b2%e0%b8%87%e0%b8%a1%e0%b8%b7%e0%b8%ad%e0%b8%ad%e0%b8%b2%e0%b8%8a%e0%b8%b5%e0%b8%9e%e0%b8%94%e0%b9%89%e0%b8%a7%e0%b8%a2%e0%b8%a1%e0%b8%b7%e0%b8%ad%e0%b8%ad%e0%b8%b2\/\">#\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e21\u0e37\u0e2d\u0e2d\u0e32\u0e0a\u0e35\u0e1e\u0e14\u0e49\u0e27\u0e22\u0e21\u0e37\u0e2d\u0e2d\u0e32\u0e0a\u0e35\u0e1e<\/a>,\u00a0<a href=\"https:\/\/www.spu.ac.th\/fac\/graduate\/tag\/%e0%b9%80%e0%b8%a3%e0%b8%b5%e0%b8%a2%e0%b8%99%e0%b8%81%e0%b8%b1%e0%b8%9a%e0%b8%95%e0%b8%b1%e0%b8%a7%e0%b8%88%e0%b8%a3%e0%b8%b4%e0%b8%87%e0%b8%9b%e0%b8%a3%e0%b8%b0%e0%b8%aa%e0%b8%9a%e0%b8%81%e0%b8%b2\/\">#\u0e40\u0e23\u0e35\u0e22\u0e19\u0e01\u0e31\u0e1a\u0e15\u0e31\u0e27\u0e08\u0e23\u0e34\u0e07\u0e1b\u0e23\u0e30\u0e2a\u0e1a\u0e01\u0e32\u0e23\u0e13\u0e4c\u0e08\u0e23\u0e34\u0e07<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201c\u0e2d\u0e34\u0e17\u0e18\u0e34\u0e1a\u0e32\u0e17 4\u201d \u0e43\u0e19\u0e01\u0e32\u0e23\u0e1e\u0e31\u0e12\u0e19\u0e32\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c\u0e14\u0e34\u0e08\u0e34\u0e17\u0e31\u0e25 \u0e1e\u0e23\u0e30\u0e1e\u0e38\u0e17\u0e18\u0e40\u0e08\u0e49\u0e32\u0e15\u0e23\u0e31\u0e2a\u0e27\u0e48\u0e32: \u201c\u0e09\u0e31\u0e19\u0e17\u0e30 \u0e27\u0e34\u0e23\u0e34\u0e22\u0e30 \u0e08\u0e34\u0e15\u0e15\u0e30 \u0e27\u0e34\u0e21\u0e31\u0e07\u0e2a\u0e32 \u0e40\u0e1b\u0e47\u0e19\u0e40\u0e2b\u0e15\u0e38\u0e41\u0e2b\u0e48\u0e07\u0e04\u0e27\u0e32\u0e21\u0e2a\u0e33\u0e40\u0e23\u0e47\u0e08\u201d(\u0e1e\u0e23\u0e30\u0e44\u0e15\u0e23\u0e1b\u0e34\u0e0e\u0e01 \u0e40\u0e25\u0e48\u0e21 14 \u0e02\u0e49\u0e2d 251) \u0e43\u0e19\u0e01\u0e32\u0e23\u0e1e\u0e31\u0e12\u0e19\u0e32\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c\u0e14\u0e34\u0e08\u0e34\u0e17\u0e31\u0e25 \u0e18\u0e38\u0e23\u0e01\u0e34\u0e08\u0e15\u0e49\u0e2d\u0e07\u0e21\u0e35 \u0e09\u0e31\u0e19\u0e17\u0e30 (\u0e04\u0e27\u0e32\u0e21\u0e23\u0e31\u0e01\u0e43\u0e19\u0e2a\u0e34\u0e48\u0e07\u0e17\u0e35\u0e48\u0e17\u0e33) \u0e27\u0e34\u0e23\u0e34\u0e22\u0e30 (\u0e04\u0e27\u0e32\u0e21\u0e1e\u0e32\u0e01\u0e40\u0e1e\u0e35\u0e22\u0e23) \u0e08\u0e34\u0e15\u0e15\u0e30 (\u0e43\u0e2a\u0e48\u0e43\u0e08\u0e43\u0e19\u0e23\u0e32\u0e22\u0e25\u0e30\u0e40\u0e2d\u0e35\u0e22\u0e14) \u0e27\u0e34\u0e21\u0e31\u0e07\u0e2a\u0e32 (\u0e1e\u0e34\u0e08\u0e32\u0e23\u0e13\u0e32\u0e1c\u0e25\u0e25\u0e31\u0e1e\u0e18\u0e4c) \u0e40\u0e0a\u0e48\u0e19 \u0e01\u0e32\u0e23\u0e1b\u0e23\u0e31\u0e1a\u0e1b\u0e23\u0e38\u0e07\u0e41\u0e04\u0e21\u0e40\u0e1b\u0e0d\u0e42\u0e06\u0e29\u0e13\u0e32\u0e2d\u0e2d\u0e19\u0e44\u0e25\u0e19\u0e4c\u0e1a\u0e19 Facebook Ads \u0e2b\u0e23\u0e37\u0e2d Google Ads \u0e2d\u0e22\u0e48\u0e32\u0e07\u0e15\u0e48\u0e2d\u0e40\u0e19\u0e37\u0e48\u0e2d\u0e07\u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e43\u0e2b\u0e49\u0e44\u0e14\u0e49\u0e1c\u0e25\u0e25\u0e31\u0e1e\u0e18\u0e4c\u0e17\u0e35\u0e48\u0e14\u0e35\u0e17\u0e35\u0e48\u0e2a\u0e38\u0e14 Applying the \u201cFour Bases of Success (Iddhipada 4)\u201d in Digital Strategy Development \u201cDesire, effort, thoughtfulness, and investigation are the causes of success.\u201dThe Buddha (Tipitaka, 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