{"id":5708,"date":"2025-05-17T15:44:17","date_gmt":"2025-05-17T08:44:17","guid":{"rendered":"https:\/\/www.spu.ac.th\/fac\/graduate\/?p=5708"},"modified":"2025-05-20T12:00:29","modified_gmt":"2025-05-20T05:00:29","slug":"spu-%e0%b8%aa%e0%b8%a3%e0%b9%89%e0%b8%b2%e0%b8%87%e0%b8%9c%e0%b8%a5%e0%b8%87%e0%b8%b2%e0%b8%99%e0%b8%a3%e0%b8%b0%e0%b8%94%e0%b8%b1%e0%b8%9a%e0%b8%99%e0%b8%b2%e0%b8%99%e0%b8%b2%e0%b8%8a%e0%b8%b2-2","status":"publish","type":"post","link":"https:\/\/www.spu.ac.th\/fac\/graduate\/spu-%e0%b8%aa%e0%b8%a3%e0%b9%89%e0%b8%b2%e0%b8%87%e0%b8%9c%e0%b8%a5%e0%b8%87%e0%b8%b2%e0%b8%99%e0%b8%a3%e0%b8%b0%e0%b8%94%e0%b8%b1%e0%b8%9a%e0%b8%99%e0%b8%b2%e0%b8%99%e0%b8%b2%e0%b8%8a%e0%b8%b2-2\/","title":{"rendered":"SPU \u0e2a\u0e23\u0e49\u0e32\u0e07\u0e1c\u0e25\u0e07\u0e32\u0e19\u0e23\u0e30\u0e14\u0e31\u0e1a\u0e19\u0e32\u0e19\u0e32\u0e0a\u0e32\u0e15\u0e34! \u0e02\u0e2d\u0e41\u0e2a\u0e14\u0e07\u0e04\u0e27\u0e32\u0e21\u0e22\u0e34\u0e19\u0e14\u0e35\u0e01\u0e31\u0e1a\u0e1a\u0e17\u0e04\u0e27\u0e32\u0e21\u0e27\u0e34\u0e08\u0e31\u0e22\u0e17\u0e35\u0e48\u0e44\u0e14\u0e49\u0e23\u0e31\u0e1a\u0e01\u0e32\u0e23\u0e15\u0e35\u0e1e\u0e34\u0e21\u0e1e\u0e4c\u0e43\u0e19\u0e27\u0e32\u0e23\u0e2a\u0e32\u0e23\u0e27\u0e34\u0e0a\u0e32\u0e01\u0e32\u0e23\u0e23\u0e30\u0e14\u0e31\u0e1a\u0e19\u0e32\u0e19\u0e32\u0e0a\u0e32\u0e15\u0e34 Pakistan Journal of Life and Social Sciences \u0e10\u0e32\u0e19\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25 Scopus \u0e1b\u0e35 2024"},"content":{"rendered":"\n<p class=\"has-text-align-center\">\u0e27\u0e34\u0e17\u0e22\u0e32\u0e25\u0e31\u0e22\u0e1a\u0e31\u0e13\u0e11\u0e34\u0e15\u0e28\u0e36\u0e01\u0e29\u0e32\u0e14\u0e49\u0e32\u0e19\u0e01\u0e32\u0e23\u0e08\u0e31\u0e14\u0e01\u0e32\u0e23 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\u0e14\u0e23.\u0e19\u0e34\u0e27\u0e31\u0e15\u0e34 \u0e08\u0e31\u0e19\u0e17\u0e23\u0e32\u0e0a&#8221;<br>\u0e2d\u0e32\u0e08\u0e32\u0e23\u0e22\u0e4c\u0e17\u0e35\u0e48\u0e1b\u0e23\u0e36\u0e01\u0e29\u0e32 (\u0e1c\u0e39\u0e49\u0e0a\u0e48\u0e27\u0e22\u0e04\u0e13\u0e1a\u0e14\u0e35\u0e1d\u0e48\u0e32\u0e22\u0e01\u0e34\u0e08\u0e01\u0e23\u0e23\u0e21\u0e19\u0e31\u0e01\u0e28\u0e36\u0e01\u0e29\u0e32\u0e41\u0e25\u0e30\u0e01\u0e34\u0e08\u0e01\u0e32\u0e23\u0e1e\u0e34\u0e40\u0e28\u0e29)<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p class=\"has-text-align-center has-text-color has-link-color wp-elements-29c0aef0223d8c1380c221b2d69ab13a\" style=\"color:#02659e\">\u0e43\u0e19\u0e42\u0e2d\u0e01\u0e32\u0e2a\u0e44\u0e14\u0e49\u0e23\u0e31\u0e1a\u0e01\u0e32\u0e23\u0e15\u0e35\u0e1e\u0e34\u0e21\u0e1e\u0e4c\u0e1a\u0e17\u0e04\u0e27\u0e32\u0e21\u0e27\u0e34\u0e08\u0e31\u0e22<br>\u0e27\u0e32\u0e23\u0e2a\u0e32\u0e23\u0e27\u0e34\u0e0a\u0e32\u0e01\u0e32\u0e23\u0e23\u0e30\u0e14\u0e31\u0e1a\u0e19\u0e32\u0e19\u0e32\u0e0a\u0e32\u0e15\u0e34 \u0e0b\u0e36\u0e48\u0e07\u0e2d\u0e22\u0e39\u0e48\u0e43\u0e19\u0e10\u0e32\u0e19\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25 Scopus<br><strong>Pakistan Journal of Life and Social Sciences (PJLSS)<br>Volume 22, \u0e1b\u0e35 2024<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-text-color has-link-color wp-elements-6a318089131dcfcc051b2503d8370409\" style=\"color:#02659e\"><strong>\ud83d\udcdd \u0e1a\u0e17\u0e04\u0e27\u0e32\u0e21\u0e27\u0e34\u0e08\u0e31\u0e22:<br>\u201cCausal Factors of Blue Ocean Strategy Formulation Affecting the Overall Business Growth of Boutique Hotels.\u201d<\/strong><\/p>\n\n\n\n<p 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href=\"https:\/\/www.spu.ac.th\/fac\/graduate\/tag\/%e0%b8%9b%e0%b8%9a%e0%b8%b1%e0%b8%93%e0%b8%91%e0%b8%b4%e0%b8%95%e0%b8%a7%e0%b8%b4%e0%b8%8a%e0%b8%b2%e0%b8%8a%e0%b8%b5%e0%b8%9e%e0%b8%84%e0%b8%a3%e0%b8%b9\/\" class=\"tag-cloud-link tag-link-114 tag-link-position-21\" style=\"font-size: 12.174311926606pt;\" aria-label=\"#\u0e1b\u0e1a\u0e31\u0e13\u0e11\u0e34\u0e15\u0e27\u0e34\u0e0a\u0e32\u0e0a\u0e35\u0e1e\u0e04\u0e23\u0e39 (8 items)\">#\u0e1b\u0e1a\u0e31\u0e13\u0e11\u0e34\u0e15\u0e27\u0e34\u0e0a\u0e32\u0e0a\u0e35\u0e1e\u0e04\u0e23\u0e39<\/a>\n<a href=\"https:\/\/www.spu.ac.th\/fac\/graduate\/tag\/%e0%b8%9b%e0%b8%a3%e0%b8%b4%e0%b8%8d%e0%b8%8d%e0%b8%b2%e0%b9%80%e0%b8%ad%e0%b8%81\/\" class=\"tag-cloud-link tag-link-91 tag-link-position-22\" style=\"font-size: 14.293577981651pt;\" aria-label=\"#\u0e1b\u0e23\u0e34\u0e0d\u0e0d\u0e32\u0e40\u0e2d\u0e01 (18 items)\">#\u0e1b\u0e23\u0e34\u0e0d\u0e0d\u0e32\u0e40\u0e2d\u0e01<\/a>\n<a href=\"https:\/\/www.spu.ac.th\/fac\/graduate\/tag\/%e0%b8%9b%e0%b8%a3%e0%b8%b4%e0%b8%8d%e0%b8%8d%e0%b8%b2%e0%b9%82%e0%b8%97\/\" class=\"tag-cloud-link tag-link-90 tag-link-position-23\" style=\"font-size: 13.779816513761pt;\" aria-label=\"#\u0e1b\u0e23\u0e34\u0e0d\u0e0d\u0e32\u0e42\u0e17 (15 items)\">#\u0e1b\u0e23\u0e34\u0e0d\u0e0d\u0e32\u0e42\u0e17<\/a>\n<a href=\"https:\/\/www.spu.ac.th\/fac\/graduate\/tag\/%e0%b8%a1%e0%b8%ab%e0%b8%b2%e0%b8%a7%e0%b8%b4%e0%b8%97%e0%b8%a2%e0%b8%b2%e0%b8%a5%e0%b8%b1%e0%b8%a2%e0%b8%a8%e0%b8%a3%e0%b8%b5%e0%b8%9b%e0%b8%97%e0%b8%b8%e0%b8%a1-2\/\" class=\"tag-cloud-link tag-link-86 tag-link-position-24\" style=\"font-size: 22pt;\" aria-label=\"#\u0e21\u0e2b\u0e32\u0e27\u0e34\u0e17\u0e22\u0e32\u0e25\u0e31\u0e22\u0e28\u0e23\u0e35\u0e1b\u0e17\u0e38\u0e21 (300 items)\">#\u0e21\u0e2b\u0e32\u0e27\u0e34\u0e17\u0e22\u0e32\u0e25\u0e31\u0e22\u0e28\u0e23\u0e35\u0e1b\u0e17\u0e38\u0e21<\/a>\n<a href=\"https:\/\/www.spu.ac.th\/fac\/graduate\/tag\/%e0%b8%a7%e0%b8%b4%e0%b8%97%e0%b8%a2%e0%b8%b2%e0%b8%a5%e0%b8%b1%e0%b8%a2%e0%b8%9a%e0%b8%b1%e0%b8%93%e0%b8%91%e0%b8%b4%e0%b8%95%e0%b8%a8%e0%b8%b6%e0%b8%81%e0%b8%a9%e0%b8%b2%e0%b8%94%e0%b9%89%e0%b8%b2\/\" class=\"tag-cloud-link tag-link-84 tag-link-position-25\" style=\"font-size: 22pt;\" aria-label=\"#\u0e27\u0e34\u0e17\u0e22\u0e32\u0e25\u0e31\u0e22\u0e1a\u0e31\u0e13\u0e11\u0e34\u0e15\u0e28\u0e36\u0e01\u0e29\u0e32\u0e14\u0e49\u0e32\u0e19\u0e01\u0e32\u0e23\u0e08\u0e31\u0e14\u0e01\u0e32\u0e23 (301 items)\">#\u0e27\u0e34\u0e17\u0e22\u0e32\u0e25\u0e31\u0e22\u0e1a\u0e31\u0e13\u0e11\u0e34\u0e15\u0e28\u0e36\u0e01\u0e29\u0e32\u0e14\u0e49\u0e32\u0e19\u0e01\u0e32\u0e23\u0e08\u0e31\u0e14\u0e01\u0e32\u0e23<\/a>\n<a href=\"https:\/\/www.spu.ac.th\/fac\/graduate\/tag\/%e0%b8%aa%e0%b8%84%e0%b8%9a%e0%b8%97\/\" class=\"tag-cloud-link tag-link-130 tag-link-position-26\" style=\"font-size: 8pt;\" aria-label=\"#\u0e2a\u0e04\u0e1a\u0e17 (1 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href=\"https:\/\/www.spu.ac.th\/fac\/graduate\/tag\/%e0%b8%9b%e0%b8%a3%e0%b8%b4%e0%b8%8d%e0%b8%8d%e0%b8%b2%e0%b9%80%e0%b8%ad%e0%b8%81-2\/\" class=\"tag-cloud-link tag-link-143 tag-link-position-44\" style=\"font-size: 9.9266055045872pt;\" aria-label=\"\u0e1b\u0e23\u0e34\u0e0d\u0e0d\u0e32\u0e40\u0e2d\u0e01 (3 items)\">\u0e1b\u0e23\u0e34\u0e0d\u0e0d\u0e32\u0e40\u0e2d\u0e01<\/a>\n<a href=\"https:\/\/www.spu.ac.th\/fac\/graduate\/tag\/%e0%b8%9b%e0%b8%a3%e0%b8%b4%e0%b8%8d%e0%b8%8d%e0%b8%b2%e0%b9%82%e0%b8%97-2\/\" class=\"tag-cloud-link tag-link-142 tag-link-position-45\" style=\"font-size: 11.532110091743pt;\" aria-label=\"\u0e1b\u0e23\u0e34\u0e0d\u0e0d\u0e32\u0e42\u0e17 (6 items)\">\u0e1b\u0e23\u0e34\u0e0d\u0e0d\u0e32\u0e42\u0e17<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u0e27\u0e34\u0e17\u0e22\u0e32\u0e25\u0e31\u0e22\u0e1a\u0e31\u0e13\u0e11\u0e34\u0e15\u0e28\u0e36\u0e01\u0e29\u0e32\u0e14\u0e49\u0e32\u0e19\u0e01\u0e32\u0e23\u0e08\u0e31\u0e14\u0e01\u0e32\u0e23 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\u0e08\u0e31\u0e19\u0e17\u0e23\u0e32\u0e0a&#8221;\u0e2d\u0e32\u0e08\u0e32\u0e23\u0e22\u0e4c\u0e17\u0e35\u0e48\u0e1b\u0e23\u0e36\u0e01\u0e29\u0e32 (\u0e1c\u0e39\u0e49\u0e0a\u0e48\u0e27\u0e22\u0e04\u0e13\u0e1a\u0e14\u0e35\u0e1d\u0e48\u0e32\u0e22\u0e01\u0e34\u0e08\u0e01\u0e23\u0e23\u0e21\u0e19\u0e31\u0e01\u0e28\u0e36\u0e01\u0e29\u0e32\u0e41\u0e25\u0e30\u0e01\u0e34\u0e08\u0e01\u0e32\u0e23\u0e1e\u0e34\u0e40\u0e28\u0e29) \u0e43\u0e19\u0e42\u0e2d\u0e01\u0e32\u0e2a\u0e44\u0e14\u0e49\u0e23\u0e31\u0e1a\u0e01\u0e32\u0e23\u0e15\u0e35\u0e1e\u0e34\u0e21\u0e1e\u0e4c\u0e1a\u0e17\u0e04\u0e27\u0e32\u0e21\u0e27\u0e34\u0e08\u0e31\u0e22\u0e27\u0e32\u0e23\u0e2a\u0e32\u0e23\u0e27\u0e34\u0e0a\u0e32\u0e01\u0e32\u0e23\u0e23\u0e30\u0e14\u0e31\u0e1a\u0e19\u0e32\u0e19\u0e32\u0e0a\u0e32\u0e15\u0e34 \u0e0b\u0e36\u0e48\u0e07\u0e2d\u0e22\u0e39\u0e48\u0e43\u0e19\u0e10\u0e32\u0e19\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25 ScopusPakistan Journal of Life and Social Sciences (PJLSS)Volume 22, \u0e1b\u0e35 2024 \ud83d\udcdd \u0e1a\u0e17\u0e04\u0e27\u0e32\u0e21\u0e27\u0e34\u0e08\u0e31\u0e22:\u201cCausal Factors of Blue Ocean Strategy Formulation Affecting the Overall Business Growth of Boutique Hotels.\u201d \u0e19\u0e31\u0e1a\u0e40\u0e1b\u0e47\u0e19\u0e2d\u0e35\u0e01\u0e2b\u0e19\u0e36\u0e48\u0e07\u0e1a\u0e17\u0e1e\u0e34\u0e2a\u0e39\u0e08\u0e19\u0e4c\u0e41\u0e2b\u0e48\u0e07\u0e04\u0e38\u0e13\u0e20\u0e32\u0e1e\u0e17\u0e32\u0e07\u0e27\u0e34\u0e0a\u0e32\u0e01\u0e32\u0e23 \u0e23\u0e30\u0e14\u0e31\u0e1a\u0e1a\u0e31\u0e13\u0e11\u0e34\u0e15\u0e28\u0e36\u0e01\u0e29\u0e32 \u0e02\u0e2d\u0e07\u0e21\u0e2b\u0e32\u0e27\u0e34\u0e17\u0e22\u0e32\u0e25\u0e31\u0e22\u0e28\u0e23\u0e35\u0e1b\u0e17\u0e38\u0e21\u0e17\u0e35\u0e48\u0e2a\u0e30\u0e17\u0e49\u0e2d\u0e19\u0e16\u0e36\u0e07\u0e28\u0e31\u0e01\u0e22\u0e20\u0e32\u0e1e\u0e41\u0e25\u0e30\u0e04\u0e27\u0e32\u0e21\u0e17\u0e38\u0e48\u0e21\u0e40\u0e17 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