{"id":27910,"date":"2025-02-24T11:28:40","date_gmt":"2025-02-24T11:28:40","guid":{"rendered":"https:\/\/www.spu.ac.th\/fac\/tourism\/2025\/02\/24\/spu-students-from-5-faculties-join-forces-to-develop-ar-tour-guide-chatbot-to-enhance-smart-tourism\/"},"modified":"2025-03-06T04:37:23","modified_gmt":"2025-03-06T04:37:23","slug":"spu-students-from-5-faculties-join-forces-to-develop-ar-tour-guide-chatbot-to-enhance-smart-tourism","status":"publish","type":"post","link":"https:\/\/www.spu.ac.th\/fac\/cath\/spu-students-from-5-faculties-join-forces-to-develop-ar-tour-guide-chatbot-to-enhance-smart-tourism\/","title":{"rendered":"SPU students from 5 faculties join forces to develop \u201cAR Tour Guide CHATBOT\u201d to enhance smart tourism"},"content":{"rendered":"<p>Sripathum University, <strong data-start=\"185\" data-end=\"222\">College of Tourism and Hospitality,<\/strong> in collaboration with <strong data-start=\"231\" data-end=\"308\">the Faculty of Digital Media, Faculty of Liberal Arts<br \/> Faculty of Communication Arts and Faculty of Entrepreneurship Development<\/strong> Move Forward to Develop <strong data-start=\"323\" data-end=\"350\">\u201cAR Tour Guide CHATBOT\u201d,<\/strong> an Intelligent Tour Guide Innovation to Elevate Cultural Tourism at <strong data-start=\"418\" data-end=\"467\">Bang Sadet Subdistrict Municipality, Pa Mok District, Ang Thong Province<\/strong><\/p>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"25716\" src=\"https:\/\/www.spu.ac.th\/fac\/tourism\/wp-content\/uploads\/sites\/7\/2025\/02\/546704_0-1536x864.jpg-1024x576.webp\" alt=\"\" class=\"wp-image-25716\" srcset=\"https:\/\/www.spu.ac.th\/fac\/cath\/wp-content\/uploads\/sites\/7\/2025\/02\/546704_0-1536x864.jpg-1024x576.webp 1024w, https:\/\/www.spu.ac.th\/fac\/cath\/wp-content\/uploads\/sites\/7\/2025\/02\/546704_0-1536x864.jpg-300x169.webp 300w, https:\/\/www.spu.ac.th\/fac\/cath\/wp-content\/uploads\/sites\/7\/2025\/02\/546704_0-1536x864.jpg-768x432.webp 768w, https:\/\/www.spu.ac.th\/fac\/cath\/wp-content\/uploads\/sites\/7\/2025\/02\/546704_0-1536x864.jpg.webp 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"25719\" src=\"https:\/\/www.spu.ac.th\/fac\/tourism\/wp-content\/uploads\/sites\/7\/2025\/02\/546705_0-1536x864.jpg-1024x576.webp\" alt=\"\" class=\"wp-image-25719\" srcset=\"https:\/\/www.spu.ac.th\/fac\/cath\/wp-content\/uploads\/sites\/7\/2025\/02\/546705_0-1536x864.jpg-1024x576.webp 1024w, https:\/\/www.spu.ac.th\/fac\/cath\/wp-content\/uploads\/sites\/7\/2025\/02\/546705_0-1536x864.jpg-300x169.webp 300w, https:\/\/www.spu.ac.th\/fac\/cath\/wp-content\/uploads\/sites\/7\/2025\/02\/546705_0-1536x864.jpg-768x432.webp 768w, https:\/\/www.spu.ac.th\/fac\/cath\/wp-content\/uploads\/sites\/7\/2025\/02\/546705_0-1536x864.jpg.webp 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n<p>This project uses <strong data-start=\"493\" data-end=\"519\">Augmented Reality (AR)<\/strong> technology to provide real-time information, creating a more convenient and engaging travel experience, and promoting local youth volunteers to become new-generation tour guides with technological skills and cultural knowledge.<\/p>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"25722\" src=\"https:\/\/www.spu.ac.th\/fac\/tourism\/wp-content\/uploads\/sites\/7\/2025\/02\/546710_0-1536x864.jpg-1024x576.webp\" alt=\"\" class=\"wp-image-25722\" srcset=\"https:\/\/www.spu.ac.th\/fac\/cath\/wp-content\/uploads\/sites\/7\/2025\/02\/546710_0-1536x864.jpg-1024x576.webp 1024w, https:\/\/www.spu.ac.th\/fac\/cath\/wp-content\/uploads\/sites\/7\/2025\/02\/546710_0-1536x864.jpg-300x169.webp 300w, https:\/\/www.spu.ac.th\/fac\/cath\/wp-content\/uploads\/sites\/7\/2025\/02\/546710_0-1536x864.jpg-768x432.webp 768w, https:\/\/www.spu.ac.th\/fac\/cath\/wp-content\/uploads\/sites\/7\/2025\/02\/546710_0-1536x864.jpg.webp 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"25725\" src=\"https:\/\/www.spu.ac.th\/fac\/tourism\/wp-content\/uploads\/sites\/7\/2025\/02\/546713_0-1536x864.jpg-1024x576.webp\" alt=\"\" class=\"wp-image-25725\" srcset=\"https:\/\/www.spu.ac.th\/fac\/cath\/wp-content\/uploads\/sites\/7\/2025\/02\/546713_0-1536x864.jpg-1024x576.webp 1024w, https:\/\/www.spu.ac.th\/fac\/cath\/wp-content\/uploads\/sites\/7\/2025\/02\/546713_0-1536x864.jpg-300x169.webp 300w, https:\/\/www.spu.ac.th\/fac\/cath\/wp-content\/uploads\/sites\/7\/2025\/02\/546713_0-1536x864.jpg-768x432.webp 768w, https:\/\/www.spu.ac.th\/fac\/cath\/wp-content\/uploads\/sites\/7\/2025\/02\/546713_0-1536x864.jpg.webp 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n<p data-start=\"708\" data-end=\"975\"><strong data-start=\"708\" data-end=\"733\">Highlight activities in the project:<\/strong><br data-start=\"733\" data-end=\"736\"> \ud83d\udccc <strong>Develop youth volunteers in Ang Thong Province<\/strong> to become digital tour guides.<br data-start=\"783\" data-end=\"786\"> \ud83d\udccc <strong data-start=\"789\" data-end=\"830\">Visit the Bang Sadet Palace Doll Center,<\/strong> a source of local wisdom learning.<br data-start=\"861\" data-end=\"864\"> \ud83d\udccc <strong data-start=\"867\" data-end=\"902\" data-is-only-node=\"\">Study the history of Wat Tha Suthawat<\/strong> and see the paintings by Her Royal Highness Princess Maha Chakri Sirindhorn.<br \/> Her Royal Highness Princess Maha Chakri Sirindhorn, a rare sight<\/p>\n<p data-start=\"977\" data-end=\"1175\">SPU students not only go to the field to collect real data but also create practical innovations, reinforcing the concept<br \/> <strong data-start=\"1083\" data-end=\"1119\">\u201cLearn from real people, experience real things\u201d<\/strong> and drive sustainable tourism towards the digital age<\/p>\n<p data-start=\"1177\" data-end=\"1309\" data-is-last-node=\"\" data-is-only-node=\"\">#SPU #ARtourGuideCHATBOT #TourismInnovation #Learningwithrealpeoplewithrealexperience #SmartTourism #NewModernTouristGuide #BangSadet #AngThong<\/p>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"25728\" src=\"https:\/\/www.spu.ac.th\/fac\/tourism\/wp-content\/uploads\/sites\/7\/2025\/02\/546715_0-1536x864.jpg-1024x576.webp\" alt=\"\" class=\"wp-image-25728\" srcset=\"https:\/\/www.spu.ac.th\/fac\/cath\/wp-content\/uploads\/sites\/7\/2025\/02\/546715_0-1536x864.jpg-1024x576.webp 1024w, https:\/\/www.spu.ac.th\/fac\/cath\/wp-content\/uploads\/sites\/7\/2025\/02\/546715_0-1536x864.jpg-300x169.webp 300w, https:\/\/www.spu.ac.th\/fac\/cath\/wp-content\/uploads\/sites\/7\/2025\/02\/546715_0-1536x864.jpg-768x432.webp 768w, https:\/\/www.spu.ac.th\/fac\/cath\/wp-content\/uploads\/sites\/7\/2025\/02\/546715_0-1536x864.jpg.webp 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"25731\" src=\"https:\/\/www.spu.ac.th\/fac\/tourism\/wp-content\/uploads\/sites\/7\/2025\/02\/546711_0-1536x864.jpg-1024x576.webp\" alt=\"\" class=\"wp-image-25731\" srcset=\"https:\/\/www.spu.ac.th\/fac\/cath\/wp-content\/uploads\/sites\/7\/2025\/02\/546711_0-1536x864.jpg-1024x576.webp 1024w, https:\/\/www.spu.ac.th\/fac\/cath\/wp-content\/uploads\/sites\/7\/2025\/02\/546711_0-1536x864.jpg-300x169.webp 300w, https:\/\/www.spu.ac.th\/fac\/cath\/wp-content\/uploads\/sites\/7\/2025\/02\/546711_0-1536x864.jpg-768x432.webp 768w, https:\/\/www.spu.ac.th\/fac\/cath\/wp-content\/uploads\/sites\/7\/2025\/02\/546711_0-1536x864.jpg.webp 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"25734\" src=\"https:\/\/www.spu.ac.th\/fac\/tourism\/wp-content\/uploads\/sites\/7\/2025\/02\/546706_0-1536x864.jpg-1024x576.webp\" alt=\"\" class=\"wp-image-25734\" srcset=\"https:\/\/www.spu.ac.th\/fac\/cath\/wp-content\/uploads\/sites\/7\/2025\/02\/546706_0-1536x864.jpg-1024x576.webp 1024w, https:\/\/www.spu.ac.th\/fac\/cath\/wp-content\/uploads\/sites\/7\/2025\/02\/546706_0-1536x864.jpg-300x169.webp 300w, https:\/\/www.spu.ac.th\/fac\/cath\/wp-content\/uploads\/sites\/7\/2025\/02\/546706_0-1536x864.jpg-768x432.webp 768w, https:\/\/www.spu.ac.th\/fac\/cath\/wp-content\/uploads\/sites\/7\/2025\/02\/546706_0-1536x864.jpg.webp 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"25737\" src=\"https:\/\/www.spu.ac.th\/fac\/tourism\/wp-content\/uploads\/sites\/7\/2025\/02\/546707_0-1536x864.jpg-1024x576.webp\" alt=\"\" class=\"wp-image-25737\" srcset=\"https:\/\/www.spu.ac.th\/fac\/cath\/wp-content\/uploads\/sites\/7\/2025\/02\/546707_0-1536x864.jpg-1024x576.webp 1024w, https:\/\/www.spu.ac.th\/fac\/cath\/wp-content\/uploads\/sites\/7\/2025\/02\/546707_0-1536x864.jpg-300x169.webp 300w, https:\/\/www.spu.ac.th\/fac\/cath\/wp-content\/uploads\/sites\/7\/2025\/02\/546707_0-1536x864.jpg-768x432.webp 768w, https:\/\/www.spu.ac.th\/fac\/cath\/wp-content\/uploads\/sites\/7\/2025\/02\/546707_0-1536x864.jpg.webp 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"25740\" src=\"https:\/\/www.spu.ac.th\/fac\/tourism\/wp-content\/uploads\/sites\/7\/2025\/02\/546708_0-1536x864.jpg-1024x576.webp\" alt=\"\" class=\"wp-image-25740\" srcset=\"https:\/\/www.spu.ac.th\/fac\/cath\/wp-content\/uploads\/sites\/7\/2025\/02\/546708_0-1536x864.jpg-1024x576.webp 1024w, https:\/\/www.spu.ac.th\/fac\/cath\/wp-content\/uploads\/sites\/7\/2025\/02\/546708_0-1536x864.jpg-300x169.webp 300w, https:\/\/www.spu.ac.th\/fac\/cath\/wp-content\/uploads\/sites\/7\/2025\/02\/546708_0-1536x864.jpg-768x432.webp 768w, https:\/\/www.spu.ac.th\/fac\/cath\/wp-content\/uploads\/sites\/7\/2025\/02\/546708_0-1536x864.jpg.webp 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"25743\" src=\"https:\/\/www.spu.ac.th\/fac\/tourism\/wp-content\/uploads\/sites\/7\/2025\/02\/546709_0-1536x864.jpg-1024x576.webp\" alt=\"\" class=\"wp-image-25743\" srcset=\"https:\/\/www.spu.ac.th\/fac\/cath\/wp-content\/uploads\/sites\/7\/2025\/02\/546709_0-1536x864.jpg-1024x576.webp 1024w, https:\/\/www.spu.ac.th\/fac\/cath\/wp-content\/uploads\/sites\/7\/2025\/02\/546709_0-1536x864.jpg-300x169.webp 300w, https:\/\/www.spu.ac.th\/fac\/cath\/wp-content\/uploads\/sites\/7\/2025\/02\/546709_0-1536x864.jpg-768x432.webp 768w, https:\/\/www.spu.ac.th\/fac\/cath\/wp-content\/uploads\/sites\/7\/2025\/02\/546709_0-1536x864.jpg.webp 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.spu.ac.th\/fac\/tourism\/wp-content\/uploads\/sites\/7\/2025\/02\/23&#xE1B;&#xE23;&#xE31;&#xE1A;&#xE0A;&#xE31;&#xE14;-1024x653.jpg\" alt=\"\" class=\"wp-image-25749\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Sripathum University, College of Tourism and Hospitality, in collaboration with the Faculty of Digital Media, Faculty of Liberal Arts Faculty of Communication Arts and Faculty of Entrepreneurship Development Move Forward to Develop \u201cAR Tour Guide CHATBOT\u201d, an Intelligent Tour Guide Innovation to Elevate Cultural Tourism at Bang Sadet Subdistrict Municipality, Pa Mok District, Ang Thong [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":25758,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64],"tags":[],"class_list":["post-27910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects-and-activities"],"_links":{"self":[{"href":"https:\/\/www.spu.ac.th\/fac\/cath\/wp-json\/wp\/v2\/posts\/27910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.spu.ac.th\/fac\/cath\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.spu.ac.th\/fac\/cath\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.spu.ac.th\/fac\/cath\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/www.spu.ac.th\/fac\/cath\/wp-json\/wp\/v2\/comments?post=27910"}],"version-history":[{"count":0,"href":"https:\/\/www.spu.ac.th\/fac\/cath\/wp-json\/wp\/v2\/posts\/27910\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.spu.ac.th\/fac\/cath\/wp-json\/wp\/v2\/media\/25758"}],"wp:attachment":[{"href":"https:\/\/www.spu.ac.th\/fac\/cath\/wp-json\/wp\/v2\/media?parent=27910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.spu.ac.th\/fac\/cath\/wp-json\/wp\/v2\/categories?post=27910"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.spu.ac.th\/fac\/cath\/wp-json\/wp\/v2\/tags?post=27910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}