{"id":28491,"date":"2025-01-17T16:18:50","date_gmt":"2025-01-17T09:18:50","guid":{"rendered":"https:\/\/www.spu.ac.th\/fac\/business\/spubus-x-%e8%8b%b1%e5%9b%bd%e5%8d%97%e5%ae%89%e6%99%ae%e6%95%a6%e5%a4%a7%e5%ad%a6\/"},"modified":"2025-03-07T21:15:50","modified_gmt":"2025-03-07T14:15:50","slug":"spubus-x-%e8%8b%b1%e5%9b%bd%e5%8d%97%e5%ae%89%e6%99%ae%e6%95%a6%e5%a4%a7%e5%ad%a6","status":"publish","type":"post","link":"https:\/\/www.spu.ac.th\/fac\/business\/zh-hans\/spubus-x-%e8%8b%b1%e5%9b%bd%e5%8d%97%e5%ae%89%e6%99%ae%e6%95%a6%e5%a4%a7%e5%ad%a6\/","title":{"rendered":"SPUBUS x \u82f1\u56fd\u5357\u5b89\u666e\u6566\u5927\u5b66"},"content":{"rendered":"\n

SPUBUS x \u82f1\u56fd\u5357\u5b89\u666e\u6566\u5927\u5b66\u3002<\/p>\n\n

\u5168\u7403\u5b66\u672f\u5408\u4f5c<\/p>\n\n

\u82f1\u56fd\u65af\u91cc\u5e15\u987f\u5927\u5b66\u548c\u5357\u5b89\u666e\u6566\u5927\u5b66\u5de5\u5546\u7ba1\u7406\u5b66\u9662\u3002<\/p>\n\n

SPU \u5de5\u5546\u7ba1\u7406\u5b66\u9662\u5b66\u751f\u7684\u72ec\u5bb6\u56fd\u9645\u8bfe\u7a0b<\/p>\n\n

\u4e0e\u4e16\u754c\u4e00\u6d41\u5927\u5b66\u7684\u6559\u6388\u4e00\u8d77\u5b66\u4e60\u7684\u72ec\u7279\u673a\u4f1a\uff01<\/p>\n\n

\u7279\u5225\u6f14\u8bb2 \u201c\u5728\u5168\u7403\u5e02\u573a\u5b9e\u73b0\u5546\u673a\u201d<\/p>\n\n

\u589e\u5f3a\u6210\u4e3a\u56fd\u9645\u4f01\u4e1a\u5bb6\u7684\u80fd\u529b\u5e76\u83b7\u5f97\u7ecf\u9a8c<\/p>\n\n

\u4f5c\u8005\uff1aHang Do \u535a\u58eb<\/p>\n\n

\u2022 \u6218\u7565\u3001\u521b\u65b0\u548c\u521b\u4e1a\u5b66\u526f\u6559\u6388<\/p>\n\n

\u2022 \u56fd\u9645\u521b\u4e1a\u4e0e\u7ba1\u7406\u7855\u58eb\u8bfe\u7a0b\u4e3b\u4efb<\/p>\n\n

\u5728\u82f1\u56fd\u5357\u5b89\u666e\u6566\u5927\u5b66\u5357\u5b89\u666e\u6566\u5546\u5b66\u9662\u3002<\/p>\n\n

\u2022 Journal of Small Business and Enterprise Development \u7f16\u8f91\u59d4\u5458\u4f1a<\/p>\n\n

SPU \u5de5\u5546\u7ba1\u7406\u5b66\u9662\u7684\u5b66\u751f\u83b7\u5f97\u77e5\u8bc6\u548c\u81ea\u6211\u53d1\u5c55\u6307\u5357\uff0c\u6210\u4e3a\u4e16\u754c\u4e00\u6d41\u7684\u4f01\u4e1a\u5bb6\u3002\u51c6\u5907\u597d\u5b66\u4e60\u4e1a\u52a1\u53d1\u5c55\u7684\u673a\u4f1a\u548c\u6e20\u9053\uff0c\u5e76\u5411\u56fd\u9645\u5e02\u573a\u63d0\u51fa\u60f3\u6cd5\u3002<\/p>\n\n

\u6db5\u76d6\u7684\u5173\u952e\u4e3b\u9898\u5305\u62ec\uff1a<\/p>\n\n

– \u4ece\u521b\u4e1a\u5230\u56fd\u9645\u521b\u4e1a<\/p>\n\n

– \u56fd\u9645\u673a\u4f1a \u2013 \u8bc6\u522b\u548c\u8bc4\u4f30<\/p>\n\n

– \u5982\u4f55\u5236\u5b9a\u5546\u4e1a\u7406\u5ff5<\/p>\n\n

– \u5982\u4f55\u63a8\u9500\u5546\u4e1a\u521b\u610f<\/p>\n\n

\u9664\u4e86\u8ba9\u5b66\u751f\u8fdb\u884c\u5c0f\u7ec4\u8ba8\u8bba\u548c\u5546\u52a1\u63a8\u4ecb\u7684\u7814\u8ba8\u4f1a\u6d3b\u52a8\u5916\uff0c\u8fd8\u53ef\u4ee5\u5728\u56fd\u9645\u5c42\u9762\u4e0a\u5c55\u793a\u5546\u4e1a\u7406\u5ff5\uff08\u6574\u4e2a\u6d3b\u52a8\u4ee5\u82f1\u8bed\u8fdb\u884c\uff09\u3002\u5de5\u5546\u7ba1\u7406\u5b66\u9662\u7684\u6559\u804c\u5458\u5de5\u662f\u4e3a\u6240\u6709\u7fa4\u4f53\u63d0\u4f9b\u5efa\u8bae\u7684\u6559\u7ec3\uff0c\u4ed6\u4eec\u4e5f\u4eceHang Do\u535a\u58eb\u90a3\u91cc\u6536\u5230\u4e86\u975e\u5e38\u6709\u7528\u7684\u53cd\u9988\uff0c\u5b66\u751f\u53ef\u4ee5\u5e94\u7528\u8fd9\u4e9b\u53cd\u9988\u6765\u53d1\u5c55\u4ed6\u4eec\u7684\u60f3\u6cd5\u3002<\/p>\n\n

\u5728\u8fd9\u65b9\u9762\uff0c\u5de5\u5546\u7ba1\u7406\u5b66\u9662\u526f\u9662\u957f Suthinee Mongkol \u52a9\u7406\u6559\u6388\u535a\u58eb\u4e0e\u5de5\u5546\u7ba1\u7406\u5b66\u9662\u7684\u6559\u804c\u5458\u5de5\u5bf9\u6d3b\u52a8\u8868\u793a\u6b22\u8fce\u5e76\u53c2\u4e0e\u4e86\u6574\u4e2a\u6d3b\u52a8\u3002<\/p>\n\n

———————————————-<\/p>\n\n

#\u0e04\u0e13\u0e30\u0e1a\u0e23\u0e34\u0e2b\u0e32\u0e23\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08<\/a> #\u0e21\u0e2b\u0e32\u0e27\u0e34\u0e17\u0e22\u0e32\u0e25\u0e31\u0e22\u0e28\u0e23\u0e35\u0e1b\u0e17\u0e38\u0e21<\/a> #\u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19\u0e1d\u0e31\u0e19\u0e1b\u0e31\u0e49\u0e19\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08<\/a> #SPUBUS<\/a> #SPU<\/a> #SripatumUniversity<\/a><\/p>\n\n

SPUBUS x \u82f1\u56fd\u5357\u5b89\u666e\u6566\u5927\u5b66\u3002<\/p>\n\n

\u65af\u91cc\u5e15\u56fe\u59c6\u5927\u5b66\u5de5\u5546\u7ba1\u7406\u5b66\u9662\u548c\u82f1\u56fd\u5357\u5b89\u666e\u6566\u5927\u5b66\u4e4b\u95f4\u7684\u5168\u7403\u5b66\u672f\u5408\u4f5c\u3002<\/p>\n\n

\u4e13\u4e3a SPU \u5546\u79d1\u5b66\u751f\u8bbe\u8ba1\u7684\u72ec\u5bb6\u56fd\u9645\u8bfe\u7a0b\uff0c\u63d0\u4f9b\u4e0e\u4e16\u754c\u4e00\u6d41\u5927\u5b66\u6559\u6388\u4e00\u8d77\u5b66\u4e60\u7684\u72ec\u5bb6\u673a\u4f1a\uff01<\/p>\n\n

\u7279\u5225\u6f14\u8bb2 \u201c\u5728\u5168\u7403\u5e02\u573a\u5b9e\u73b0\u5546\u673a\u201d<\/p>\n\n

\u589e\u5f3a\u6f5c\u529b\u5e76\u62d3\u5bbd\u89c6\u91ce\uff0c\u6210\u4e3a\u5168\u7403\u4f01\u4e1a\u5bb6\u3002<\/p>\n\n

\u4f5c\u8005\uff1aHang Do \u535a\u58eb<\/p>\n\n

\u2022 \u6218\u7565\u3001\u521b\u65b0\u548c\u521b\u4e1a\u5b66\u526f\u6559\u6388<\/p>\n\n

\u2022 \u82f1\u56fd\u5357\u5b89\u666e\u6566\u5927\u5b66\u5357\u5b89\u666e\u6566\u5546\u5b66\u9662\u56fd\u9645\u521b\u4e1a\u4e0e\u7ba1\u7406\u7855\u58eb\u4e3b\u4efb<\/p>\n\n

\u2022 Journal of Small Business and Enterprise Development \u7f16\u59d4<\/p>\n\n

SPU Business \u7684\u5b66\u751f\u83b7\u5f97\u4e86\u5b9d\u8d35\u7684\u77e5\u8bc6\u548c\u89c1\u89e3\uff0c\u4e3a\u4ed6\u4eec\u6210\u4e3a\u5168\u7403\u4f01\u4e1a\u5bb6\u7684\u65c5\u7a0b\u505a\u597d\u51c6\u5907\uff0c\u5305\u62ec\u5b66\u4e60\u5982\u4f55\u8bc6\u522b\u673a\u4f1a\u3001\u5236\u5b9a\u5546\u4e1a\u6218\u7565\u4ee5\u53ca\u5411\u56fd\u9645\u5e02\u573a\u63a8\u9500\u60f3\u6cd5\u3002<\/p>\n\n

\u8bb2\u5ea7\u6db5\u76d6\u7684\u4e3b\u8981\u4e3b\u9898\u5305\u62ec\uff1a<\/p>\n\n

\u2022 \u4ece\u521b\u4e1a\u5230\u56fd\u9645\u5316\u521b\u4e1a<\/p>\n\n

\u2022 \u8bc6\u522b\u548c\u8bc4\u4f30\u56fd\u9645\u673a\u4f1a<\/p>\n\n

\u2022 \u5982\u4f55\u53d1\u5c55\u5546\u4e1a\u7406\u5ff5<\/p>\n\n

– \u5982\u4f55\u63a8\u9500\u5546\u4e1a\u7406\u5ff5<\/p>\n\n

\"💡\"\u8be5\u73af\u8282\u8fd8\u5305\u62ec\u4e00\u4e2a\u5f15\u4eba\u5165\u80dc\u7684\u7814\u8ba8\u4f1a\uff0c\u5b66\u751f\u4eec\u53c2\u4e0e\u4e86\u5c0f\u7ec4\u8ba8\u8bba\u548c\u5546\u4e1a\u63a8\u4ecb\uff0c\u5c55\u793a\u4e86\u4ed6\u4eec\u5bf9\u5168\u7403\u5e02\u573a\u7684\u521b\u65b0\u60f3\u6cd5\u3002\u7814\u8ba8\u4f1a\u5b8c\u5168\u4ee5\u82f1\u8bed\u8fdb\u884c\uff0cSPU \u5de5\u5546\u7ba1\u7406\u5b66\u9662\u7684\u6210\u5458\u63d0\u4f9b\u4e86\u57f9\u8bad\u548c\u6307\u5bfc\u3002\u6b64\u5916\uff0c\u5b66\u751f\u4eec\u4ece Hang Do \u535a\u58eb\u90a3\u91cc\u6536\u5230\u4e86\u6781\u5177\u5efa\u8bbe\u6027\u548c\u5b9e\u7528\u6027\u7684\u53cd\u9988\uff0c\u4ed6\u4eec\u53ef\u4ee5\u5e94\u7528\u8fd9\u4e9b\u53cd\u9988\u6765\u5b8c\u5584\u4ed6\u4eec\u7684\u60f3\u6cd5\u5e76\u8fdb\u4e00\u6b65\u53d1\u5c55\u3002 <\/p>\n\n

\"🍀\"\u526f\u9662\u957f\u52a9\u7406\u6559\u6388 Suthinee Mongkol \u535a\u58eb\u4ee5\u53ca SPU \u5de5\u5546\u7ba1\u7406\u5b66\u9662\u7684\u6210\u5458\u70ed\u70c8\u6b22\u8fce Hang Do \u535a\u58eb\uff0c\u5e76\u79ef\u6781\u53c2\u4e0e\u6574\u4e2a\u6d3b\u52a8\u3002 <\/p>\n\n

<\/p>\n\n

#\u0e04\u0e13\u0e30\u0e1a\u0e23\u0e34\u0e2b\u0e32\u0e23\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08<\/a> #\u0e21\u0e2b\u0e32\u0e27\u0e34\u0e17\u0e22\u0e32\u0e25\u0e31\u0e22\u0e28\u0e23\u0e35\u0e1b\u0e17\u0e38\u0e21<\/a> #\u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19\u0e1d\u0e31\u0e19\u0e1b\u0e31\u0e49\u0e19\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08<\/a> #SPUBUS<\/a> #SPU<\/a> #SripatumUniversity<\/a> #\u0e2a\u0e32\u0e02\u0e32\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08\u0e23\u0e30\u0e2b\u0e27\u0e48\u0e32\u0e07\u0e1b\u0e23\u0e30\u0e40\u0e17\u0e28<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

SPUBUS x \u82f1\u56fd\u5357\u5b89\u666e\u6566\u5927\u5b66\u3002 \u5168\u7403\u5b66\u672f\u5408\u4f5c \u82f1\u56fd\u65af\u91cc\u5e15\u987f\u5927\u5b66\u548c\u5357\u5b89\u666e\u6566\u5927\u5b66\u5de5\u5546\u7ba1\u7406\u5b66\u9662\u3002 SPU \u5de5\u5546 […]<\/p>\n","protected":false},"author":73,"featured_media":28493,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[114,112],"tags":[],"class_list":["post-28491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-main-banner-","category-112"],"_links":{"self":[{"href":"https:\/\/www.spu.ac.th\/fac\/business\/zh-hans\/wp-json\/wp\/v2\/posts\/28491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.spu.ac.th\/fac\/business\/zh-hans\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.spu.ac.th\/fac\/business\/zh-hans\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.spu.ac.th\/fac\/business\/zh-hans\/wp-json\/wp\/v2\/users\/73"}],"replies":[{"embeddable":true,"href":"https:\/\/www.spu.ac.th\/fac\/business\/zh-hans\/wp-json\/wp\/v2\/comments?post=28491"}],"version-history":[{"count":0,"href":"https:\/\/www.spu.ac.th\/fac\/business\/zh-hans\/wp-json\/wp\/v2\/posts\/28491\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.spu.ac.th\/fac\/business\/zh-hans\/wp-json\/wp\/v2\/media\/28493"}],"wp:attachment":[{"href":"https:\/\/www.spu.ac.th\/fac\/business\/zh-hans\/wp-json\/wp\/v2\/media?parent=28491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.spu.ac.th\/fac\/business\/zh-hans\/wp-json\/wp\/v2\/categories?post=28491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.spu.ac.th\/fac\/business\/zh-hans\/wp-json\/wp\/v2\/tags?post=28491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}