{"id":37801,"date":"2025-11-05T14:57:23","date_gmt":"2025-11-05T07:57:23","guid":{"rendered":"https:\/\/www.spu.ac.th\/fac\/business\/?p=37801"},"modified":"2025-11-05T14:57:26","modified_gmt":"2025-11-05T07:57:26","slug":"spubus-marketing-dictionary-ep-5","status":"publish","type":"post","link":"https:\/\/www.spu.ac.th\/fac\/business\/spubus-marketing-dictionary-ep-5\/","title":{"rendered":"SPUBUS Marketing Dictionary Ep.5"},"content":{"rendered":"\n<p><img decoding=\"async\" height=\"16\" width=\"16\" alt=\"\ud83d\udcd8\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/ta0\/1\/16\/1f4d8.png\"><a href=\"https:\/\/www.facebook.com\/hashtag\/spubus?__eep__=6&amp;__cft__[0]=AZV105kJSn4LhYeAsZx1MEV0yoIZzlxRYjygUqG6_NM57hNZPZmjebT4oyWhqbAfqaL_i7_U9_siH5zKyi1-Mpj7Er0uxRzKSGvPBWUahbZnKudpfhoqy_Qcb1fa4yb6mvyfdkxQNksiuOOIQ-dEsISZ&amp;__tn__=*NK-R\" target=\"_blank\" rel=\"noopener\">#SPUBUS<\/a> Marketing Dictionary Ep.5<\/p>\n\n\n\n<p>\u0e40\u0e14\u0e47\u0e01\u0e21\u0e32\u0e23\u0e4c\u0e40\u0e01\u0e47\u0e15\u0e15\u0e49\u0e2d\u0e07\u0e23\u0e39\u0e49! <img decoding=\"async\" height=\"16\" width=\"16\" alt=\"\ud83d\udca5\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t40\/1\/16\/1f4a5.png\"> \u0e23\u0e27\u0e21\u0e04\u0e33\u0e28\u0e31\u0e1e\u0e17\u0e4c\u0e1e\u0e37\u0e49\u0e19\u0e10\u0e32\u0e19\u0e2a\u0e32\u0e22 Digital Marketing \u0e40\u0e02\u0e49\u0e32\u0e43\u0e08\u0e28\u0e31\u0e1e\u0e17\u0e4c = \u0e40\u0e02\u0e49\u0e32\u0e43\u0e08\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c <img decoding=\"async\" height=\"16\" width=\"16\" alt=\"\u2728\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/tf4\/1\/16\/2728.png\"><\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" height=\"16\" width=\"16\" alt=\"\ud83d\udcda\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t49\/1\/16\/1f4da.png\"> \u0e28<a><\/a>\u0e31\u0e1e\u0e17\u0e4c\u0e40\u0e14\u0e47\u0e14\u0e1b\u0e23\u0e30\u0e08\u0e33\u0e15\u0e2d\u0e19\u0e19\u0e35\u0e49:<\/p>\n\n\n\n<p>\u0e19\u0e35\u0e48\u0e04\u0e48\u0e30 \u0e43\u0e2a\u0e48\u0e2d\u0e34\u0e42\u0e21\u0e08\u0e34\u0e19\u0e48\u0e32\u0e23\u0e31\u0e01\u0e43\u0e2b\u0e49\u0e41\u0e25\u0e49\u0e27! <img decoding=\"async\" height=\"16\" width=\"16\" alt=\"\u2728\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/tf4\/1\/16\/2728.png\"><\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" height=\"16\" width=\"16\" alt=\"\ud83d\udcca\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/taa\/1\/16\/1f4ca.png\"> CPM (Cost-Per-Mille) \u2014 \u0e04\u0e48\u0e32\u0e42\u0e06\u0e29\u0e13\u0e32\u0e15\u0e48\u0e2d\u0e01\u0e32\u0e23\u0e41\u0e2a\u0e14\u0e07\u0e1c\u0e25 1,000 \u0e04\u0e23\u0e31\u0e49\u0e07<\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" height=\"16\" width=\"16\" alt=\"\ud83c\udfaf\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/tb0\/1\/16\/1f3af.png\"> Conversion Rate \u2014 \u0e2d\u0e31\u0e15\u0e23\u0e32\u0e01\u0e32\u0e23\u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19\u0e1c\u0e39\u0e49\u0e40\u0e02\u0e49\u0e32\u0e0a\u0e21\u0e43\u0e2b\u0e49\u0e01\u0e25\u0e32\u0e22\u0e40\u0e1b\u0e47\u0e19\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32<\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" height=\"16\" width=\"16\" alt=\"\ud83d\udd2c\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t7e\/1\/16\/1f52c.png\">A\/B Testing \u2014 \u0e17\u0e14\u0e2a\u0e2d\u0e1a 2 \u0e23\u0e39\u0e1b\u0e41\u0e1a\u0e1a\u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e2b\u0e32\u0e41\u0e1a\u0e1a\u0e17\u0e35\u0e48\u0e44\u0e14\u0e49\u0e1c\u0e25\u0e14\u0e35\u0e01\u0e27\u0e48\u0e32<\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" height=\"16\" width=\"16\" alt=\"\ud83d\udd04\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t91\/1\/16\/1f504.png\"> Retargeting \u2014 \u0e42\u0e06\u0e29\u0e13\u0e32\u0e0b\u0e49\u0e33\u0e43\u0e2b\u0e49\u0e01\u0e31\u0e1a\u0e04\u0e19\u0e17\u0e35\u0e48\u0e40\u0e04\u0e22\u0e40\u0e22\u0e35\u0e48\u0e22\u0e21\u0e0a\u0e21 \u0e40\u0e27\u0e47\u0e1a\u0e44\u0e0b\u0e15\u0e4c \u0e2b\u0e23\u0e37\u0e2d\u0e14\u0e39\u0e2a\u0e34\u0e19\u0e04\u0e49\u0e32\u0e41\u0e25\u0e49\u0e27 <img loading=\"lazy\" decoding=\"async\" height=\"16\" width=\"16\" alt=\"\ud83d\udc40\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/tc8\/1\/16\/1f440.png\"><\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" height=\"16\" width=\"16\" alt=\"\ud83d\udcbb\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t8c\/1\/16\/1f4bb.png\">\u200b\u200b\u200b\u200b\u200b\u200b\u200b\u200b\u200b\u200b\u200b\u200b\u200b\u200b\u200b\u200b Google Analytics \u2014 \u0e40\u0e04\u0e23\u0e37\u0e48\u0e2d\u0e07\u0e21\u0e37\u0e2d\u0e27\u0e34\u0e40\u0e04\u0e23\u0e32\u0e30\u0e2b\u0e4c\u0e1e\u0e24\u0e15\u0e34\u0e01\u0e23\u0e23\u0e21\u0e1c\u0e39\u0e49\u0e40\u0e02\u0e49\u0e32\u0e0a\u0e21\u0e40\u0e27\u0e47\u0e1a\u0e44\u0e0b\u0e15\u0e4c<\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" height=\"16\" width=\"16\" alt=\"\ud83d\udcc8\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t1\/1\/16\/1f4c8.png\"> \u0e23\u0e39\u0e49\u0e28\u0e31\u0e1e\u0e17\u0e4c\u0e1e\u0e27\u0e01\u0e19\u0e35\u0e49\u0e44\u0e27\u0e49 \u0e44\u0e21\u0e48\u0e21\u0e35\u0e2b\u0e25\u0e07\u0e40\u0e27\u0e25\u0e32\u0e40\u0e23\u0e35\u0e22\u0e19 \u0e2b\u0e23\u0e37\u0e2d\u0e25\u0e07\u0e2a\u0e19\u0e32\u0e21\u0e08\u0e23\u0e34\u0e07\u0e41\u0e19\u0e48\u0e19\u0e2d\u0e19! \u0e40\u0e1e\u0e23\u0e32\u0e30\u0e40\u0e14\u0e47\u0e01 SPUBUS \u0e40\u0e02\u0e32\u0e44\u0e21\u0e48\u0e41\u0e04\u0e48\u0e40\u0e23\u0e35\u0e22\u0e19 \u0e41\u0e15\u0e48 \u201c\u0e40\u0e02\u0e49\u0e32\u0e43\u0e08\u0e08\u0e23\u0e34\u0e07 \u0e1e\u0e23\u0e49\u0e2d\u0e21\u0e43\u0e0a\u0e49\u0e08\u0e23\u0e34\u0e07\u201d <img loading=\"lazy\" decoding=\"async\" height=\"16\" width=\"16\" alt=\"\ud83d\udcaa\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t6c\/1\/16\/1f4aa.png\"><\/p>\n\n\n\n<p><a href=\"https:\/\/www.facebook.com\/hashtag\/spubus?__eep__=6&amp;__cft__[0]=AZV105kJSn4LhYeAsZx1MEV0yoIZzlxRYjygUqG6_NM57hNZPZmjebT4oyWhqbAfqaL_i7_U9_siH5zKyi1-Mpj7Er0uxRzKSGvPBWUahbZnKudpfhoqy_Qcb1fa4yb6mvyfdkxQNksiuOOIQ-dEsISZ&amp;__tn__=*NK-R\" target=\"_blank\" rel=\"noopener\">#SPUBUS<\/a><a href=\"https:\/\/www.facebook.com\/hashtag\/%E0%B8%84%E0%B8%93%E0%B8%B0%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%AB%E0%B8%B2%E0%B8%A3%E0%B8%98%E0%B8%B8%E0%B8%A3%E0%B8%81%E0%B8%B4%E0%B8%88?__eep__=6&amp;__cft__[0]=AZV105kJSn4LhYeAsZx1MEV0yoIZzlxRYjygUqG6_NM57hNZPZmjebT4oyWhqbAfqaL_i7_U9_siH5zKyi1-Mpj7Er0uxRzKSGvPBWUahbZnKudpfhoqy_Qcb1fa4yb6mvyfdkxQNksiuOOIQ-dEsISZ&amp;__tn__=*NK-R\" target=\"_blank\" rel=\"noopener\">#\u0e04\u0e13\u0e30\u0e1a\u0e23\u0e34\u0e2b\u0e32\u0e23\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08<\/a><a href=\"https:\/\/www.facebook.com\/hashtag\/%E0%B8%A1%E0%B8%AB%E0%B8%B2%E0%B8%A7%E0%B8%B4%E0%B8%97%E0%B8%A2%E0%B8%B2%E0%B8%A5%E0%B8%B1%E0%B8%A2%E0%B8%A8%E0%B8%A3%E0%B8%B5%E0%B8%9B%E0%B8%97%E0%B8%B8%E0%B8%A1?__eep__=6&amp;__cft__[0]=AZV105kJSn4LhYeAsZx1MEV0yoIZzlxRYjygUqG6_NM57hNZPZmjebT4oyWhqbAfqaL_i7_U9_siH5zKyi1-Mpj7Er0uxRzKSGvPBWUahbZnKudpfhoqy_Qcb1fa4yb6mvyfdkxQNksiuOOIQ-dEsISZ&amp;__tn__=*NK-R\" target=\"_blank\" rel=\"noopener\">#\u0e21\u0e2b\u0e32\u0e27\u0e34\u0e17\u0e22\u0e32\u0e25\u0e31\u0e22\u0e28\u0e23\u0e35\u0e1b\u0e17\u0e38\u0e21<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.facebook.com\/hashtag\/digitalmarketing?__eep__=6&amp;__cft__[0]=AZV105kJSn4LhYeAsZx1MEV0yoIZzlxRYjygUqG6_NM57hNZPZmjebT4oyWhqbAfqaL_i7_U9_siH5zKyi1-Mpj7Er0uxRzKSGvPBWUahbZnKudpfhoqy_Qcb1fa4yb6mvyfdkxQNksiuOOIQ-dEsISZ&amp;__tn__=*NK-R\" target=\"_blank\" rel=\"noopener\">#DigitalMarketing<\/a><a href=\"https:\/\/www.facebook.com\/hashtag\/marketingvocabulary?__eep__=6&amp;__cft__[0]=AZV105kJSn4LhYeAsZx1MEV0yoIZzlxRYjygUqG6_NM57hNZPZmjebT4oyWhqbAfqaL_i7_U9_siH5zKyi1-Mpj7Er0uxRzKSGvPBWUahbZnKudpfhoqy_Qcb1fa4yb6mvyfdkxQNksiuOOIQ-dEsISZ&amp;__tn__=*NK-R\" target=\"_blank\" rel=\"noopener\">#MarketingVocabulary<\/a><a href=\"https:\/\/www.facebook.com\/hashtag\/%E0%B9%80%E0%B8%94%E0%B9%87%E0%B8%81%E0%B8%A1%E0%B8%B2%E0%B8%A3%E0%B9%8C%E0%B9%80%E0%B8%81%E0%B9%87%E0%B8%95spu?__eep__=6&amp;__cft__[0]=AZV105kJSn4LhYeAsZx1MEV0yoIZzlxRYjygUqG6_NM57hNZPZmjebT4oyWhqbAfqaL_i7_U9_siH5zKyi1-Mpj7Er0uxRzKSGvPBWUahbZnKudpfhoqy_Qcb1fa4yb6mvyfdkxQNksiuOOIQ-dEsISZ&amp;__tn__=*NK-R\" target=\"_blank\" rel=\"noopener\">#\u0e40\u0e14\u0e47\u0e01\u0e21\u0e32\u0e23\u0e4c\u0e40\u0e01\u0e47\u0e15SPU<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.facebook.com\/hashtag\/%E0%B9%80%E0%B8%A3%E0%B8%B5%E0%B8%A2%E0%B8%99%E0%B8%81%E0%B8%B1%E0%B8%9A%E0%B8%95%E0%B8%B1%E0%B8%A7%E0%B8%88%E0%B8%A3%E0%B8%B4%E0%B8%87%E0%B8%9B%E0%B8%A3%E0%B8%B0%E0%B8%AA%E0%B8%9A%E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B8%93%E0%B9%8C%E0%B8%88%E0%B8%A3%E0%B8%B4%E0%B8%87?__eep__=6&amp;__cft__[0]=AZV105kJSn4LhYeAsZx1MEV0yoIZzlxRYjygUqG6_NM57hNZPZmjebT4oyWhqbAfqaL_i7_U9_siH5zKyi1-Mpj7Er0uxRzKSGvPBWUahbZnKudpfhoqy_Qcb1fa4yb6mvyfdkxQNksiuOOIQ-dEsISZ&amp;__tn__=*NK-R\" target=\"_blank\" rel=\"noopener\">#\u0e40\u0e23\u0e35\u0e22\u0e19\u0e01\u0e31\u0e1a\u0e15\u0e31\u0e27\u0e08\u0e23\u0e34\u0e07\u0e1b\u0e23\u0e30\u0e2a\u0e1a\u0e01\u0e32\u0e23\u0e13\u0e4c\u0e08\u0e23\u0e34\u0e07<\/a><a href=\"https:\/\/www.facebook.com\/hashtag\/spuproud?__eep__=6&amp;__cft__[0]=AZV105kJSn4LhYeAsZx1MEV0yoIZzlxRYjygUqG6_NM57hNZPZmjebT4oyWhqbAfqaL_i7_U9_siH5zKyi1-Mpj7Er0uxRzKSGvPBWUahbZnKudpfhoqy_Qcb1fa4yb6mvyfdkxQNksiuOOIQ-dEsISZ&amp;__tn__=*NK-R\" target=\"_blank\" rel=\"noopener\">#SPUProud<\/a><a href=\"https:\/\/www.facebook.com\/hashtag\/spumarketing?__eep__=6&amp;__cft__[0]=AZV105kJSn4LhYeAsZx1MEV0yoIZzlxRYjygUqG6_NM57hNZPZmjebT4oyWhqbAfqaL_i7_U9_siH5zKyi1-Mpj7Er0uxRzKSGvPBWUahbZnKudpfhoqy_Qcb1fa4yb6mvyfdkxQNksiuOOIQ-dEsISZ&amp;__tn__=*NK-R\" target=\"_blank\" rel=\"noopener\">#SPUMarketing<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>#SPUBUS Marketing Dictionary Ep.5 \u0e40\u0e14\u0e47\u0e01\u0e21\u0e32\u0e23\u0e4c\u0e40\u0e01\u0e47\u0e15\u0e15\u0e49\u0e2d\u0e07\u0e23\u0e39\u0e49!  [&hellip;]<\/p>\n","protected":false},"author":73,"featured_media":37803,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-37801","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category--news-activity"],"_links":{"self":[{"href":"https:\/\/www.spu.ac.th\/fac\/business\/wp-json\/wp\/v2\/posts\/37801","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.spu.ac.th\/fac\/business\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.spu.ac.th\/fac\/business\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.spu.ac.th\/fac\/business\/wp-json\/wp\/v2\/users\/73"}],"replies":[{"embeddable":true,"href":"https:\/\/www.spu.ac.th\/fac\/business\/wp-json\/wp\/v2\/comments?post=37801"}],"version-history":[{"count":0,"href":"https:\/\/www.spu.ac.th\/fac\/business\/wp-json\/wp\/v2\/posts\/37801\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.spu.ac.th\/fac\/business\/wp-json\/wp\/v2\/media\/37803"}],"wp:attachment":[{"href":"https:\/\/www.spu.ac.th\/fac\/business\/wp-json\/wp\/v2\/media?parent=37801"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.spu.ac.th\/fac\/business\/wp-json\/wp\/v2\/categories?post=37801"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.spu.ac.th\/fac\/business\/wp-json\/wp\/v2\/tags?post=37801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}