{"id":134777,"date":"2026-06-12T09:20:28","date_gmt":"2026-06-12T09:20:28","guid":{"rendered":"https:\/\/www.spu.ac.th\/fac\/account\/?p=134777"},"modified":"2026-06-12T09:20:31","modified_gmt":"2026-06-12T09:20:31","slug":"spu-acc-%e0%b9%83%e0%b8%ab%e0%b9%89%e0%b8%84%e0%b8%a7%e0%b8%b2%e0%b8%a1%e0%b8%a3%e0%b8%b9%e0%b9%89-data-analytics-and-actionable-insight-with-generative-ai","status":"publish","type":"post","link":"https:\/\/www.spu.ac.th\/fac\/account\/spu-acc-%e0%b9%83%e0%b8%ab%e0%b9%89%e0%b8%84%e0%b8%a7%e0%b8%b2%e0%b8%a1%e0%b8%a3%e0%b8%b9%e0%b9%89-data-analytics-and-actionable-insight-with-generative-ai\/","title":{"rendered":"SPU ACC \u0e43\u0e2b\u0e49\u0e04\u0e27\u0e32\u0e21\u0e23\u0e39\u0e49 : Data Analytics and Actionable Insight with Generative AI"},"content":{"rendered":"\n<p>\u0e42\u0e14\u0e22<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sonexay Silaphet<br>President Lao Chamber of Professional Accounts and Auditors<\/li>\n\n\n\n<li>Soravit Hansai<br>Director of S-PAC School of Accountancy, SPU<\/li>\n\n\n\n<li>Khwanchai Chomsiri<br>Lecturer School of Accountancy, SPU<\/li>\n<\/ul>\n\n\n\n<p>#\u0e04\u0e27\u0e32\u0e21\u0e23\u0e48\u0e27\u0e21\u0e21\u0e37\u0e2d\u0e01\u0e31\u0e1a\u0e2a\u0e20\u0e32\u0e27\u0e34\u0e0a\u0e32\u0e0a\u0e35\u0e1e\u0e1a\u0e31\u0e0d\u0e0a\u0e35 \u0e2a\u0e1b\u0e1b.\u0e25\u0e32\u0e27<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"537\" data-id=\"134806\" src=\"https:\/\/www.spu.ac.th\/fac\/account\/wp-content\/smush-webp\/sites\/12\/2026\/06\/messageImage_1781144006713-1024x537.jpg.webp\" alt=\"\" class=\"wp-image-134806\" srcset=\"https:\/\/www.spu.ac.th\/fac\/account\/wp-content\/smush-webp\/sites\/12\/2026\/06\/messageImage_1781144006713-1024x537.jpg.webp 1024w, 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srcset=\"https:\/\/www.spu.ac.th\/fac\/account\/wp-content\/smush-webp\/sites\/12\/2026\/06\/messageImage_1781157977963-1024x543.jpg.webp 1024w, https:\/\/www.spu.ac.th\/fac\/account\/wp-content\/smush-webp\/sites\/12\/2026\/06\/messageImage_1781157977963-300x159.jpg.webp 300w, https:\/\/www.spu.ac.th\/fac\/account\/wp-content\/smush-webp\/sites\/12\/2026\/06\/messageImage_1781157977963-768x407.jpg.webp 768w, https:\/\/www.spu.ac.th\/fac\/account\/wp-content\/smush-webp\/sites\/12\/2026\/06\/messageImage_1781157977963-1536x814.jpg.webp 1536w, https:\/\/www.spu.ac.th\/fac\/account\/wp-content\/smush-webp\/sites\/12\/2026\/06\/messageImage_1781157977963.jpg.webp 1918w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"134782\" src=\"https:\/\/www.spu.ac.th\/fac\/account\/wp-content\/smush-webp\/sites\/12\/2026\/06\/messageImage_1781159252700-1024x576.jpg.webp\" alt=\"\" class=\"wp-image-134782\" srcset=\"https:\/\/www.spu.ac.th\/fac\/account\/wp-content\/smush-webp\/sites\/12\/2026\/06\/messageImage_1781159252700-1024x576.jpg.webp 1024w, https:\/\/www.spu.ac.th\/fac\/account\/wp-content\/smush-webp\/sites\/12\/2026\/06\/messageImage_1781159252700-300x169.jpg.webp 300w, https:\/\/www.spu.ac.th\/fac\/account\/wp-content\/smush-webp\/sites\/12\/2026\/06\/messageImage_1781159252700-768x432.jpg.webp 768w, https:\/\/www.spu.ac.th\/fac\/account\/wp-content\/smush-webp\/sites\/12\/2026\/06\/messageImage_1781159252700-1536x864.jpg.webp 1536w, https:\/\/www.spu.ac.th\/fac\/account\/wp-content\/smush-webp\/sites\/12\/2026\/06\/messageImage_1781159252700.jpg.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"134779\" 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width=\"1024\" height=\"576\" data-id=\"134778\" src=\"https:\/\/www.spu.ac.th\/fac\/account\/wp-content\/smush-webp\/sites\/12\/2026\/06\/messageImage_1781160590841-1024x576.jpg.webp\" alt=\"\" class=\"wp-image-134778\" srcset=\"https:\/\/www.spu.ac.th\/fac\/account\/wp-content\/smush-webp\/sites\/12\/2026\/06\/messageImage_1781160590841-1024x576.jpg.webp 1024w, https:\/\/www.spu.ac.th\/fac\/account\/wp-content\/smush-webp\/sites\/12\/2026\/06\/messageImage_1781160590841-300x169.jpg.webp 300w, https:\/\/www.spu.ac.th\/fac\/account\/wp-content\/smush-webp\/sites\/12\/2026\/06\/messageImage_1781160590841-768x432.jpg.webp 768w, https:\/\/www.spu.ac.th\/fac\/account\/wp-content\/smush-webp\/sites\/12\/2026\/06\/messageImage_1781160590841-1536x864.jpg.webp 1536w, https:\/\/www.spu.ac.th\/fac\/account\/wp-content\/smush-webp\/sites\/12\/2026\/06\/messageImage_1781160590841.jpg.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image 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https:\/\/www.spu.ac.th\/fac\/account\/wp-content\/smush-webp\/sites\/12\/2026\/06\/messageImage_1781158511446-1536x864.jpg.webp 1536w, https:\/\/www.spu.ac.th\/fac\/account\/wp-content\/smush-webp\/sites\/12\/2026\/06\/messageImage_1781158511446.jpg.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"791\" data-id=\"134794\" src=\"https:\/\/www.spu.ac.th\/fac\/account\/wp-content\/smush-webp\/sites\/12\/2026\/06\/S__55386204_0-1024x791.jpg.webp\" alt=\"\" class=\"wp-image-134794\" srcset=\"https:\/\/www.spu.ac.th\/fac\/account\/wp-content\/smush-webp\/sites\/12\/2026\/06\/S__55386204_0-1024x791.jpg.webp 1024w, https:\/\/www.spu.ac.th\/fac\/account\/wp-content\/smush-webp\/sites\/12\/2026\/06\/S__55386204_0-300x232.jpg.webp 300w, https:\/\/www.spu.ac.th\/fac\/account\/wp-content\/smush-webp\/sites\/12\/2026\/06\/S__55386204_0-768x593.jpg.webp 768w, https:\/\/www.spu.ac.th\/fac\/account\/wp-content\/smush-webp\/sites\/12\/2026\/06\/S__55386204_0.jpg.webp 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"791\" data-id=\"134797\" src=\"https:\/\/www.spu.ac.th\/fac\/account\/wp-content\/smush-webp\/sites\/12\/2026\/06\/S__55386205_0-1024x791.jpg.webp\" alt=\"\" class=\"wp-image-134797\" srcset=\"https:\/\/www.spu.ac.th\/fac\/account\/wp-content\/smush-webp\/sites\/12\/2026\/06\/S__55386205_0-1024x791.jpg.webp 1024w, https:\/\/www.spu.ac.th\/fac\/account\/wp-content\/smush-webp\/sites\/12\/2026\/06\/S__55386205_0-300x232.jpg.webp 300w, https:\/\/www.spu.ac.th\/fac\/account\/wp-content\/smush-webp\/sites\/12\/2026\/06\/S__55386205_0-768x593.jpg.webp 768w, https:\/\/www.spu.ac.th\/fac\/account\/wp-content\/smush-webp\/sites\/12\/2026\/06\/S__55386205_0.jpg.webp 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u0e42\u0e14\u0e22 #\u0e04\u0e27\u0e32\u0e21\u0e23\u0e48\u0e27\u0e21\u0e21\u0e37\u0e2d\u0e01\u0e31\u0e1a\u0e2a\u0e20\u0e32\u0e27\u0e34\u0e0a\u0e32\u0e0a\u0e35\u0e1e\u0e1a\u0e31\u0e0d\u0e0a\u0e35 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